Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
10 Ways to Get Quick Answers to Your Tech Support Questions
In today’s increasingly modern world, hoteliers are bound to experience an issue that requires them to talk to a technology vendor’s support team. If you are like me, you hate getting stuck in the virtual help line, blinded to the amount of time it will take to get to the checkout. Don’t worry: we know how you feel and we are here to help. These ten tips, gathered from support experts, will get you the [...]
How This Hotel Ownership Group Maximizes Its ROI
At the end of the day, the overarching goal for every hotel that is part of an ownership group is to maximize its return on investment (ROI) for its owners. This is the primary KPI to which the hotel general manager is beholden. Guest satisfaction, online reputation, and targeted marketing are ways to increase ROI, but unless all of these initiatives are working together to achieve this ultimate goal, the hotel will fail to reach [...]
The Most Effective Subject Lines for your Hotel’s Mother’s Day Email Campaign
If your hotel hasn't already run a Mother's Day campaign in the past few weeks, here's your last chance! This is a huge opportunity for hotels to benefit from the $21.8 billion that US consumers plan to spend for Mother's Day in 2016.The possibilities for potentially successful promotions for hotels are endless. Do your guests want to give Mom a day at the spa? A weekend away? Does your hotel have a restaurant that would [...]
Next Gen Hotel Revenue Management
The practice of hotel revenue management is constantly evolving. As the space moves towards automation and more intelligent, dynamic pricing, many revenue managers that I speak with are looking for new ways to optimize revenue growth and profitability. However, achieving a consolidated view of data and actual guest spend across disparate systems and reports is a challenging proposition. The good news is that next generation systems and technologies are starting to address this challenge, and [...]
Cornell Finds Revinate Delivers Impressive TripAdvisor Results, Increased Occupancy, and Further Revenue Potential
A recent study conducted by Chris Anderson, an associate professor at the Cornell School of Hotel Administration, found that hotels using Revinate Surveys™ experienced outstanding performance gains. The study consisted of data from 80 hotels across five global hotel brands, with properties in the U.S., Europe, and Asia Pacific. The hotel brands were Danubius Hotels, GCH Hotel Group, IDM Hospitality, Landmark Hotels Group (Makena Beach Resort), and TFE Hotels. Revinate Surveys enable hotels to simultaneously [...]
Hotel Email Marketing: 6 Ways to Get More Responses
Creating response-worthy email marketing messages is a valuable skill for hotel marketers. Responses equate to directly attributable revenue – direct bookings, upgrades, amenity purchases, and more. They can also drive engagement, develop a rapport with past guests, and make them more likely to book again in the future.But what makes an email likely to get a response?Boomerang, a Gmail app that schedules send and email reminders, conducted research to see which factors result in the [...]