The introduction of Gmail's tabbed inbox system was met with a lot of hostility by marketers. Many assumed that with the new Promotions tab, subscribers would no longer see nor interact with their messages. Some even claimed these tabs would “kill” email marketing. Many marketers even began a “move me” campaign asking subscribers to mark their messages as Primary in an attempt to get their emails delivered to the Primary folder.To find out the true [...]

Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to have a healthy database in order to drive more profitable revenue. But “healthy” does not necessarily mean big. In my role, I’ve seen many a hotel customer come on board beaming with pride over how large their database [...]

So you want your hotel's website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective guests. Your navigation is seamless. Any user would have a fantastic experience on your website. But there's one problem: Your site's having a hard time ranking in search engine results pages. Some in the SEO industry don't want to talk [...]

In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose - they have a beginning, deepening action, a climactic moment, and a resolution. There is usually a hero and a villain. And, invariably, the plot is told in chronological order by a trusted narrator. Aware of the power of stories to hold an audience, brands have [...]

You're a hotelier, and that means you're busy. Despite your best efforts, you can never seem to find enough time to check every item off your "to do" list. And even when you do, it's quickly replaced by three new tasks. That's why we recommend making automated campaigns the centerpiece of your email marketing strategy. These "set it and forget" campaigns only require your attention one time while you set them up. They then go [...]