Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
3 Takeaways for Hotels: How UC Davis Mismanaged its Online Reputation
Hotels can learn a lot about online reputation and marketing from other industries. This week, a great example of what not to do emerged, when breaking news online revealed that the University of California Davis has spent around $175,000 to clean up its online reputation following an incident in 2011 where campus police pepper-sprayed student protesters. The incident occurred Nov. 18, 2011, when Occupy demonstrators ignored orders to leave the UC Davis campus and university [...]
3 Types of Keywords That Can Help Guests Find Your Hotel’s Website Faster
SEO doesn’t have to be hard. But finding the right keywords is a critical and often challenging part of this process.Choosing the right focus keywords is what makes or breaks most SEO strategies. Pick something too broad and you’ll get lost in the crowd. Pick something too specific, and you risk alienating prospective guests looking for your unique hotel experience.To learn more, take a look at our SEO best practices. 3 types of keywords that can [...]
Hotel Loyalty is Dead
Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences.This shift is not unique to hospitality. According to research by loyalty-focused agency MBLM (2015), travel brands have the least loyal relationships with consumers compared [...]
This Hostel Improved TripAdvisor Ranking by 200 Places
In March 2015, the TripAdvisor TripBarometer study reported that investment in online reputation management by hotels is expected to increase by 60% in 2016 compared to the previous 12 months. Additionally, 73% of hoteliers rated Online Reputation Management as 'very important' to the future of business in 2015. Many hoteliers already know that average review score is one of the determining factors in their properties’ rankings on sites like TripAdvisor. But, one of the questions [...]
Know Your Guests: Where to Manage Your Online Reputation
Digital marketing is rapidly evolving. Today, as many hoteliers are well aware, we’re living in a different world. The way guests choose to interact with brands, consumer behaviors, and guest expectations have all changed. Whereas recommendations from friends, location, and price used to be the primary determining factors for booking decisions, we've seen a shift in consumer behavior over the last five to ten years. Digital sources like online reviews and social media are becoming [...]
7 ways to improve Tripadvisor performance
Today, online reputation is everything, and Tripadvisor is one of the major players in the hotel reputation space. When asked by Tripadvisor, 93% of travelers said that online reviews impact their booking decisions and 53% of travelers say they won’t book a hotel that doesn’t have any online reviews. Additionally, a study by Cornell University found that a one-point increase in a hotel’s average user rating on a 5-point scale makes potential customers 13.5% more [...]