Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
7 ways to improve Tripadvisor performance
Today, online reputation is everything, and Tripadvisor is one of the major players in the hotel reputation space. When asked by Tripadvisor, 93% of travelers said that online reviews impact their booking decisions and 53% of travelers say they won’t book a hotel that doesn’t have any online reviews. Additionally, a study by Cornell University found that a one-point increase in a hotel’s average user rating on a 5-point scale makes potential customers 13.5% more [...]
Tips for Hotel Marketers: How to Reduce Your Email Bounce Rate
Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call-to-action are meaningless if people aren’t even getting your emails. Fortunately, there are a few things you can do to reduce the bounce rates of your hotel's email marketing campaigns. 1. Analyze the bounce So you got a bounce. We've all seen them - undeliverable as addressed. The first thing you have to [...]
Increase Email Clickthrough Rates: Four Tips for Hotel Marketers
To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it's hard to know what will work with your audience, so it's a good idea to implement a metrics-driven strategy. Gone are the Mad Men days of gut instinct. Today's email marketing, especially for hotel audiences, is highly scientific. You should be measuring everything: Test, check your metrics, try something new based on those metrics, and test again.We've talked before [...]
3 Proven Digital Marketing Strategies for Small Hotels in 2018
The golden age of hotel digital marketing presents a huge advantage for big brand hotels. They have become their own publishers and agencies, creating hyper-targeted digital marketing campaigns.Strategies like these leave smaller hotels feeling like they can’t keep up. So how can smaller brands capture the attention of prospective guests?Check out these three proven digital marketing strategies your small hotel will want to focus on in 2018. 1. Inbound Marketing StrategiesSmall hotels must operate transparently and [...]
Building a Hotel Technology Solutions Strategy
How many systems and vendors do you have in place today to manage your critical distribution, commerce, marketing and engagement functions? Many hotels we speak with are using upwards of 20 systems, often a mix of legacy and more modern systems, with wide-ranging capabilities from their core Property Management System to more sophisticated Customer Relationship Management and marketing automation.The question is, how many of these technology solutions are getting you closer to your corporate mission [...]
Four Myths of Online Reputation Management
Once upon a time, the vast majority of guest feedback was private. Hoteliers could see how their hotel was doing in the eyes of their guests without cluing their competitors or prospective guests in on what their guests were complaining about.But now, consumers are writing feedback on public websites like online review sites, online travel agencies (OTAs), and more. In fact, according to TripAdvisor data, more than 50% of consumers have reported writing a review [...]