Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Getting to Know Your Guests Through Progressive Profiling
Even today, most hotels don't know much about their guests. A booking engine or OTA will give hotels a guest's first and last name. If the hotel gets an email address, it should consider itself lucky. Missing or incorrect information in guest databases has long been an obstacle for hotels looking to build a personally relevant guest experience.The problem is, today's guests expect more from their hotel stays than they used to. According to a [...]
5 Tips for Increasing Hotel Email Engagement
The rise in email volume has created a challenge for hotel marketers. According to Return Path, over 80% of your guests' inboxes are promotional or transactional in nature. Consumers' inboxes are flooded with communications, and as a result, hotel marketers face the challenge of delivering relevant, quality messaging to ensure their guests continue to open emails. Why is this important? Because engagement is more than just a measure of the success of your campaigns. It [...]
8 Tips To Help Build Your Hotel’s Brand with Social Media
Social media represents an enormous opportunity for building your hotel's brand. The vast majority of hoteliers know it's no longer a question of whether to socialize their brands, but how best to do it. Use these tips as a starting point for developing your own social media strategy and creating an authentic social brand for your hotel.1. Determine goals for your social media engagementHopping online without a focused plan is troublesome at best and disastrous [...]
5 Ways Hotels Leveraged Guest Feedback to Improve on TripAdvisor
These days, replying to online reviews is just table stakes. To get ahead of the competition on online reputation, hoteliers have to leverage their feedback data in strategic ways. Here are five ways that Revinate customers have used their feedback data to beat their competitors on TripAdvisor.1. Informed investment strategyLas Suites is a 91-room hotel located in the heart of Polanco, an upscale neighborhood in Mexico City. The area is peppered with embassies, art galleries, [...]
Why Rich Guest Data is a Game-Changer for Hospitality
Seventy percent of consumers expect more personalized services from brands. But until recently, the concept of true personalization in the hospitality industry was a pipe dream. Here’s an example: Recently, my colleague checked into a hotel where she had stayed twice before. The front desk agent warmly welcomed her. After confirming the details of the reservation, the agent asked, “Have you stayed with us before?” Naturally, my colleague was taken aback. Not only had she [...]
Why Every Hotel Marketer Needs Closed-Loop Reporting
Closed-loop reporting is one of the most powerful tools that hotel marketers have at their disposal. Not only does it allow marketers to demonstrate their work's value to their organizations, but it also enables them to improve their marketing. What is closed-loop marketing? First, let's clarify what closed-loop marketing is. Closed-loop marketing is marketing that relies and on data and insights from closed-loop reporting. “Closing the loop” in terms of hospitality operations just means that [...]