Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Three Reasons Why Guest Data Will Save Your Hotel
Over the last couple of years, the online travel agencies (OTAs) have consolidated significantly, as Expedia and Priceline have purchased some of the more regional players. For those keeping track, Expedia now owns Hotels.com, Hotwire, Travelocity, Orbitz, Trivago, CheapTickets, and eBookers among others. The Priceline Group now owns Booking.com, priceline.com, KAYAK, agoda.com, and more. These acquisitions have resulted in much less competition amongst OTAs and metasearch sites. Additionally, TripAdvisor and Google have thrown their hats [...]
Three Practical Uses for Sentiment Analysis
We thought we might try something a little different for our monthly product blog post. As we work on getting some pretty major features ready to release soon--stay tuned!-- we’re going to focus in on an oldie but a goodie: the extremely insightful and actionable Sentiment Analysis report.First, here’s a quick recap of what Sentiment Analysis can do for you. This report helps you know more about your guests’ opinions about specific aspects of your [...]
Facebook Ad Targeting for Hotels
Are you considering running Facebook ads for your hotel? Have you tried Facebook ads but have had little success?Facebook can do a lot to help you find your ideal audience online for hotel marketing. The targeting capabilities on Facebook are arguably far more advanced than any other social media platform. Facebook allows brands to get in front of their perfect audience on a regular basis.Why targeting? Because it's more effective. A study by the Network [...]
Getting to Know Your Guests Through Progressive Profiling
Even today, most hotels don't know much about their guests. A booking engine or OTA will give hotels a guest's first and last name. If the hotel gets an email address, it should consider itself lucky. Missing or incorrect information in guest databases has long been an obstacle for hotels looking to build a personally relevant guest experience.The problem is, today's guests expect more from their hotel stays than they used to. According to a [...]
5 Tips for Increasing Hotel Email Engagement
The rise in email volume has created a challenge for hotel marketers. According to Return Path, over 80% of your guests' inboxes are promotional or transactional in nature. Consumers' inboxes are flooded with communications, and as a result, hotel marketers face the challenge of delivering relevant, quality messaging to ensure their guests continue to open emails. Why is this important? Because engagement is more than just a measure of the success of your campaigns. It [...]
8 Tips To Help Build Your Hotel’s Brand with Social Media
Social media represents an enormous opportunity for building your hotel's brand. The vast majority of hoteliers know it's no longer a question of whether to socialize their brands, but how best to do it. Use these tips as a starting point for developing your own social media strategy and creating an authentic social brand for your hotel.1. Determine goals for your social media engagementHopping online without a focused plan is troublesome at best and disastrous [...]