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One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking
In general, it's a great idea to encourage guests to write online reviews, as it's one of seven ways to improve your hotel's ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don't have all the information about what affects a hotel's ranking. But, they do tell us a few things about how it works. Primarily, the algorithm is based on three key ingredients: The [...]
中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest
120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. This number puts China at the top of the list of countries of origin for international travelers around the world. As one of the largest growing demographics of international tourists, Chinese travelers spent $194 billion last year, making them a huge source of potential revenue for hotels. Their most popular travel destinations are in Asia, including [...]
Strategies for Winning the Direct Booking Wars
It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are blurring, with OTAs continuing to expand their business services for hotels and the industry moving towards ‘meta metasearch’ (for another post). But generally, hotels are testing a wide range of strategies to win back share from OTAs, which take costly commission [...]
Exclusive Interview: Effective Hotel Revenue Management Strategies
Revenue management is one area that is evolving rapidly to keep pace with an increasingly technologically complex hospitality environment. To get some insights on the future of revenue management and new best practices for hoteliers, we spoke with Nick Molitor, the Director of Account Management at IDeaS, the global leader in revenue optimization technology.Nick, the topic of (big) data in revenue management is a hot one in the hotel industry these days, but it seems [...]
Hotel Digital Marketing Optimization in 2018
Hotel budgeting season is right around the corner, so it’s the perfect time to look at your hotel digital marketing mix. We know you need more context on return on investment (ROI) to make an informed decision on how to budget your spending.In other words, what are the highest converting and retention-driving digital investments? How can your hotel digital marketing efforts support your hotel’s broader goals of maximizing revenue and profit?We’re breaking down everything you [...]
Exclusive Interview: Improve the Hotel Booking Process, the Guest Experience, and More
What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 reason is that OTA websites are easy to use. There is also a widespread consumer misconception that OTAs offer better prices than booking directly with a hotel. We sat down with Charlie Osmond of Triptease to discuss some of the ways his company is helping [...]