Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Smooth And Simple: Hotel Management Tips

Hotel managers work tirelessly to please guests, keep their establishments running smoothly, and operate in the black. However, this is not always the easiest or most rewarding job. Having a plan of attack to keep the facility running smoothly is key. Here are some tips to help you develop a hotel management strategy: Keep Staff In the Loop Whether there are new updates to the computer system, a change in policy or anything occurring that [...]

By Chappalli|April 28, 2015|Categories: Blog|Tags: Hotel Email Marketing, Revinate Marketing|

Hotel Marketers Should Embrace Influencer Marketing

Hotel marketers are always looking for new ways to engage with prospective guests. Some are turning to social media influencers, and this is rapidly becoming more and more common. In a poll of 125 marketers conducted by online promotions firm Tomoson and reported in AdWeek, marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing.Need some evidence to help make the case that influencer marketing is [...]

By Chappalli|April 22, 2015|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

5 Seemingly Harmless Details That Affect Your Hotel Email Open Rates

As we've talked about previously, your hotel email open rates are key to your marketing and guest surveys success. When done right, the average return on every $1 spent on email marketing is around $44.25, so taking the time to refine your strategy is well worth your while.Whether you're thinking about beginning an email marketing initiative or have been doing it for years, here are five details to keep in mind that can make or [...]

By Chappalli|April 7, 2015|Categories: Blog|Tags: Hotel Email Marketing, Revinate Marketing|

Setting Social Media Goals for Hotels

Setting goals is an important part of developing and executing a successful social media action plan. The Content Marketing Institute reported that the most common and often most effective social media objectives are to: Engage new customers/prospects Raise brand awareness Increase traffic to your site Increase sales Improve brand perception If we apply this list to hospitality, we can identify a few potential social media goals for hotels: Improve guest communications Engage with past, current, [...]

By Chappalli|March 16, 2015|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

Three Reasons for Hotels to Go Mobile

Your hotel’s guests are inherently on the go — shouldn’t your marketing and loyalty strategy travel with them? Regardless of whether you operate a quaint, boutique hotel or play host to hundreds of travelers a week, it’s highly likely that your guests are connected to mobile devices. A report by Cisco reveals that as of 2014, there were 7.4 billion connected mobile devices in the world; smartphones account for 88 percent of that ownership. The [...]

By Chappalli|March 10, 2015|Categories: Blog|Tags: Hotel Email Marketing, Revinate Marketing|

Revinate Launches inGuest™ in Europe to Deliver a Breakthrough in Guest Engagement: Rich Guest Profiles

inGuest enables hoteliers to truly understand their guests, anticipate their needs and execute precisely targeted marketing campaigns by connecting reservation, social media and guest feedback data. MARCH 9, 2015 - Today, Revinate, a San Francisco-based technology company that is reinventing the hotel guest experience, launches inGuest in Europe. inGuest fuels a new level of engagement with guests through rich social guest profiles. inGuest brings together reservation (PMS) data and stay histories, with preferences, social media [...]