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5 Must-Haves for Successful Hotel Social Media Content
Many hoteliers feel that social media has little impact on revenue. But when used correctly, social media is proven to drive more traffic to your hotel’s website.In fact, social media is no longer a luxury. If you are a small hotel business looking to engage with guests and drive direct bookings, you need it.In his book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, social media expert Gary [...]
10 Ways to Get Quick Answers to Your Tech Support Questions
In today’s increasingly modern world, hoteliers are bound to experience an issue that requires them to talk to a technology vendor’s support team. If you are like me, you hate getting stuck in the virtual help line, blinded to the amount of time it will take to get to the checkout. Don’t worry: we know how you feel and we are here to help. These ten tips, gathered from support experts, will get you the [...]
How to Prepare Your Hotel for Marketing Automation
In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all companies in the United States. "We see only about 3 percent penetration in non-technology midmarket companies,” Act-On CEO Raghu Raghavan told VentureBeat. The good news is, it's unlikely your competitors are leveraging their guest data with marketing automation. There is a huge opportunity at this [...]
Unique Challenges and Opportunities for Independent Hotels
It’s an exciting time for independent hotels. While they face more competitive pressure than they ever have, independents now have a wealth of technology solutions and analytics at their fingertips, if they’re willing to invest strategically. Independents are also in a unique position versus larger brands to deliver outstanding service levels as they continue to build up their guest databases. OTAs dominate online sales When you look at the market by room supply, according to [...]
How review sites can protect against fake hotel customer reviews
Recently, an article published in eHotelier alleged that around 20% of online hotel customer reviews may be unreliable or fake, according to research conducted by Dr. Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.The article brings up a source of anxiety for many hoteliers, as today, online reputation is everything. When asked by TripAdvisor and Phocuswright, 93% of travelers said that online [...]
How This Hotel Ownership Group Maximizes Its ROI
At the end of the day, the overarching goal for every hotel that is part of an ownership group is to maximize its return on investment (ROI) for its owners. This is the primary KPI to which the hotel general manager is beholden. Guest satisfaction, online reputation, and targeted marketing are ways to increase ROI, but unless all of these initiatives are working together to achieve this ultimate goal, the hotel will fail to reach [...]