Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel Email Marketing: How to Avoid Four Common Subject Line Mistakes
Subject lines are not easy to write. But, they're one of the factors that has the highest effect on the success of an email campaign. In fact, 33% of email recipients open messages based purely on subject lines alone.Unfortunately, far too many email marketers are still making amateur mistakes that drag down their open rates. To help you identify your hotel's areas for improvement, here are four common subject line mistakes, and how to fix [...]
For Hoteliers: SEO Best Practices
SEO stands for "search engine optimization." It is the process of affecting the visibility of your website in a search engine's unpaid results, with the goal of gaining free, organic search traffic. All major search engines like Google, Bing, and Yahoo have primary search results, where web pages and other content like videos and local listings are shown and ranked based on what the search engine considers most relevant to users.To garner the greatest SEO [...]
Don’t Run from Online Reviews: Three Tips for Hoteliers
"Opinion has caused more trouble on this little earth than plagues or earthquakes," Age of Enlightenment philosopher Voltaire famously said. If your hotel has received unfavorable online reviews, you know exactly what he meant: Years of reputation-building can be toppled by negative comments online. But, the reality today is you can't run a business without customers providing online ratings or comments. And, as a hotelier, you know that hiding from troubling commentary won't do much [...]
Smooth And Simple: Hotel Management Tips
Hotel managers work tirelessly to please guests, keep their establishments running smoothly, and operate in the black. However, this is not always the easiest or most rewarding job. Having a plan of attack to keep the facility running smoothly is key. Here are some tips to help you develop a hotel management strategy: Keep Staff In the Loop Whether there are new updates to the computer system, a change in policy or anything occurring that [...]
Hotel Marketers Should Embrace Influencer Marketing
Hotel marketers are always looking for new ways to engage with prospective guests. Some are turning to social media influencers, and this is rapidly becoming more and more common. In a poll of 125 marketers conducted by online promotions firm Tomoson and reported in AdWeek, marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing.Need some evidence to help make the case that influencer marketing is [...]
5 Seemingly Harmless Details That Affect Your Hotel Email Open Rates
As we've talked about previously, your hotel email open rates are key to your marketing and guest surveys success. When done right, the average return on every $1 spent on email marketing is around $44.25, so taking the time to refine your strategy is well worth your while.Whether you're thinking about beginning an email marketing initiative or have been doing it for years, here are five details to keep in mind that can make or [...]