Sanjana Chappalli

Revinate Goes Global with Increased Language Support and Regional Offices to Answer Growing Worldwide Demand for Online Reputation and Social Media Management Revinate Adds 12 of the World’s Most Common Languages to Upgraded Platform; New Release Supports Growing International Customer Base Featuring Top Global Brands in 120 Countries San Francisco, Calif.—November 5, 2012—Revinate, the new standard for guest satisfaction for the hospitality industry, announced today that its online reputation management platform analyzes social media content [...]

Most hotel GMs read their reviews. The problem is that reading isn’t the same as using. At low volume, you can spot patterns manually. You notice the same complaint appearing in three reviews in a row and flag it to the front desk manager. But at scale — dozens of properties, hundreds of reviews a month across Google, TripAdvisor, and OTA platforms — that approach breaks down. You’re left with a general sense that [...]

With over 170 million active users, Twitter has firmly established itself as the leading microblog platform. For the traveler, Twitter can play a useful part at each phase of the guest experience. It can be used as a tool to learn more about the destination pre-stay, a means to discover ongoing specials and events during his/her time on-property and an opportunity to stay connected with and informed by the property long after the visit has ended. Accordingly, Twitter has truly [...]

Last month, we hosted a Social Media State of the Union webinar that focused on the rapid emergence of three newer social platforms: Instagram, Google+ and Pinterest. While each of these channels has certainly sequestered significant industry buzz throughout 2012, the major of hospitality marketers are still testing the waters to figure out how each platform can contribute to a more engaged, integrated social media plan. Over the next few weeks, we will take a more in-depth look at each of these channels and provide some tips and insights as to how to best manage your hotel or restaurant’s presence on each channel. First up: Instagram.

When operating a hotel, you are bound to face guest complaints. It's an inherently obvious truth of the business: no matter how high your property's star rating or sterling your current reputation - you will be faced with innumerable challenges, whether service or product-related, that can immediately turn your customer into your biggest advocate or disgruntled reviewer upon checking-out.From a post-stay perspective this paradigm is all too familiar, as your now enthusiastic evangelist or infuriated invitee [...]

Proclaimed by CEO & Co-Founder Joe Fernandez to be the “most comprehensive and accurate model they’ve ever released”, the Klout platform has quadrupled the number of signals it measures (now over 400) across seven networks (including Facebook, Twitter, Google+, LinkedIn, Foursquare) and has – for the first time – integrates Wikipedia data to assess a person’s offline influence.