Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How To: Twitter Tips for Hotels and Restaurants
With over 170 million active users, Twitter has firmly established itself as the leading microblog platform. For the traveler, Twitter can play a useful part at each phase of the guest experience. It can be used as a tool to learn more about the destination pre-stay, a means to discover ongoing specials and events during his/her time on-property and an opportunity to stay connected with and informed by the property long after the visit has ended. Accordingly, Twitter has truly [...]
How To: Instagram Tips for Hotels and Restaurants
Last month, we hosted a Social Media State of the Union webinar that focused on the rapid emergence of three newer social platforms: Instagram, Google+ and Pinterest. While each of these channels has certainly sequestered significant industry buzz throughout 2012, the major of hospitality marketers are still testing the waters to figure out how each platform can contribute to a more engaged, integrated social media plan. Over the next few weeks, we will take a more in-depth look at each of these channels and provide some tips and insights as to how to best manage your hotel or restaurant’s presence on each channel. First up: Instagram.
All-Star Example of Real-Time Response
When operating a hotel, you are bound to face guest complaints. It's an inherently obvious truth of the business: no matter how high your property's star rating or sterling your current reputation - you will be faced with innumerable challenges, whether service or product-related, that can immediately turn your customer into your biggest advocate or disgruntled reviewer upon checking-out.From a post-stay perspective this paradigm is all too familiar, as your now enthusiastic evangelist or infuriated invitee [...]
Klout’s Update Aims to Account for Real-World Influence
Proclaimed by CEO & Co-Founder Joe Fernandez to be the “most comprehensive and accurate model they’ve ever released”, the Klout platform has quadrupled the number of signals it measures (now over 400) across seven networks (including Facebook, Twitter, Google+, LinkedIn, Foursquare) and has – for the first time – integrates Wikipedia data to assess a person’s offline influence.
Revinate Receives $14.5 Million Series A Financing
Today, Revinate, the leading provider of cloud-based enterprise software for the hospitality industry has raised $14.5 million in Series A financing from leading venture capital firms Benchmark Capital and Formation 8. The funding will be used to accelerate Revinate’s international expansion and for product development. Revinate, which recently celebrated its third anniversary, has well over 10,000 hotel and restaurant customers worldwide using its software platform to manage online reputation and connect with guests in today’s [...]
What you need to know about Google+ Local
Last month, Google announced the launch of Google+ Local, a new way to search for and share your favorite restaurants, local hot spots and pretty much ever other business you can think of. The launch is the first step in integration with review site Zagat since the acquisition of the company by Google in September 2011. Although this integrations is still in its early stages, we wanted to outline the major effects it will have on hotels and restaurants.