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Unique Challenges and Opportunities for Independent Hotels
It’s an exciting time for independent hotels. While they face more competitive pressure than they ever have, independents now have a wealth of technology solutions and analytics at their fingertips, if they’re willing to invest strategically. Independents are also in a unique position versus larger brands to deliver outstanding service levels as they continue to build up their guest databases. OTAs dominate online sales When you look at the market by room supply, according to [...]
How review sites can protect against fake hotel customer reviews
Recently, an article published in eHotelier alleged that around 20% of online hotel customer reviews may be unreliable or fake, according to research conducted by Dr. Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.The article brings up a source of anxiety for many hoteliers, as today, online reputation is everything. When asked by TripAdvisor and Phocuswright, 93% of travelers said that online [...]
How This Hotel Ownership Group Maximizes Its ROI
At the end of the day, the overarching goal for every hotel that is part of an ownership group is to maximize its return on investment (ROI) for its owners. This is the primary KPI to which the hotel general manager is beholden. Guest satisfaction, online reputation, and targeted marketing are ways to increase ROI, but unless all of these initiatives are working together to achieve this ultimate goal, the hotel will fail to reach [...]
The Most Effective Subject Lines for your Hotel’s Mother’s Day Email Campaign
If your hotel hasn't already run a Mother's Day campaign in the past few weeks, here's your last chance! This is a huge opportunity for hotels to benefit from the $21.8 billion that US consumers plan to spend for Mother's Day in 2016.The possibilities for potentially successful promotions for hotels are endless. Do your guests want to give Mom a day at the spa? A weekend away? Does your hotel have a restaurant that would [...]
Next Gen Hotel Revenue Management
The practice of hotel revenue management is constantly evolving. As the space moves towards automation and more intelligent, dynamic pricing, many revenue managers that I speak with are looking for new ways to optimize revenue growth and profitability. However, achieving a consolidated view of data and actual guest spend across disparate systems and reports is a challenging proposition. The good news is that next generation systems and technologies are starting to address this challenge, and [...]
Cornell Finds Revinate Delivers Impressive TripAdvisor Results, Increased Occupancy, and Further Revenue Potential
A recent study conducted by Chris Anderson, an associate professor at the Cornell School of Hotel Administration, found that hotels using Revinate Surveys™ experienced outstanding performance gains. The study consisted of data from 80 hotels across five global hotel brands, with properties in the U.S., Europe, and Asia Pacific. The hotel brands were Danubius Hotels, GCH Hotel Group, IDM Hospitality, Landmark Hotels Group (Makena Beach Resort), and TFE Hotels. Revinate Surveys enable hotels to simultaneously [...]