Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

At Last… It’s Time To Start Making Plans

Inspiration At last… it’s time to start making plans Sent: Mar 4, 2021 Brand: Northcote Category: Newsletter, Room Offer Hotel location: UK (EMEA) Our thoughts: It's time to make plans, indeed! Hotels can soon welcome back their old friends in the UK, something this newsletter is clearly celebrating. It's a great "Welcome back" email campaign example from Northcote Hotel, which generated a whopping £70,000 in revenue! More inspiration [...]

By Sanjana Chappalli|September 28, 2022|Categories: Inspirations|Tags: EMEA, Hotel Email Marketing, Revinate Marketing|

Book your magical 2 night stay in the Lake District

Inspiration Book your magical 2-night stay in the Lake District Sent: April 26th, 2021 Brand: Langdale Chase Category: Promotional, Room Offer Hotel location: UK (EMEA) Our thoughts: This campaign embraced best practices in terms of deliverability and segmentation. We love the simplicity of this room offer. They also focused the promotion on their hotel reopening! This campaign is another proof of how powerful segmentation can be: This campaign generated a [...]

By Sanjana Chappalli|September 28, 2022|Categories: Inspirations|Tags: Hotel Email Marketing, NAM, Revinate Marketing|

Severin*s Entspannungs-Momente

Inspiration Severin's entspannungs-momente Sent: June 15th, 2021 Brand: Severin's Resort & Spa (Atlantic Hotel Group) Category: Room Offer Hotel location: Germany (EMEA) Our thoughts: Many hoteliers have been collaborating with local businesses to create unique room offers and provide new experiences to their guest — here's a great cross-promotional example by Severin's Resort & Spa (Atlantic Hotel Group) The hotel collaborated with a local wine club and sent this campaign [...]

By Sanjana Chappalli|September 28, 2022|Categories: Inspirations|Tags: EMEA, Hotel Email Marketing, Revinate Marketing|

Wishing you a very happy birthday

Inspiration Wishing you a very happy birthday Sent: Recurring Brand: The Leela Palaces, Hotels and Resorts Category: Birthday Campaign Hotel location: India (APAC) Our thoughts: The Leela Palaces, Hotels and Resorts stays top of mind with their past guests with a "happy birthday" email campaign! This birthday campaign is clean and simple with a call to action to their website. The campaign has resulted in over 183 rooms nights booked [...]

By Sanjana Chappalli|September 28, 2022|Categories: Inspirations|Tags: APAC, APAC Inspirations, Hotel Email Marketing, Revinate Marketing|

The magic of Paris in August

Inspiration The magic of Paris in August Sent: April 16th, 2022 Brand: Hotel De L'Abbaye Category: Featured, Promotional, Room Offer Hotel location: Paris (EMEA) Our thoughts: This one-time campaign offer had over at 56% open rate, 7.5% click rate, and generated 67 new reservations! The room offer targeted guests who booked 30 days in advance or booked a stay for 2+ nights and proved to be a success for the [...]

By Sanjana Chappalli|September 28, 2022|Categories: Inspirations|Tags: EMEA, EMEA Inspirations, Hotel Email Marketing, Revinate Marketing|

Ace Suites. $41 While Supply Lasts.

Inspiration Ace Suites. $41 while supply lasts Sent: April 1st, 2022 Brand: Ace Hotel Category: Featured, Promotional, Room Offer Hotel location: Multiple locations worldwide Our thoughts: Ace Hotels' creative one-time April Fool's campaign delivered results and was engaging for guests! The campaign for this room offer had almost a 50% open rate and a 3.5% click rate — Plus, it really drove reservations. More inspiration [...]