Bio
Featured articles
The magic of Paris in August
Inspiration The magic of Paris in August Sent: April 16th, 2022 Brand: Hotel De L'Abbaye Category: Featured, Promotional, Room Offer Hotel location: Paris (EMEA) Our thoughts: This one-time campaign offer had over at 56% open rate, 7.5% click rate, and generated 67 new reservations! The room offer targeted guests who booked 30 days in advance or booked a stay for 2+ nights and proved to be a success for the [...]
Ace Suites. $41 While Supply Lasts.
Inspiration Ace Suites. $41 while supply lasts Sent: April 1st, 2022 Brand: Ace Hotel Category: Featured, Promotional, Room Offer Hotel location: Multiple locations worldwide Our thoughts: Ace Hotels' creative one-time April Fool's campaign delivered results and was engaging for guests! The campaign for this room offer had almost a 50% open rate and a 3.5% click rate — Plus, it really drove reservations. More inspiration [...]
Thank you for choosing MARRAM
Inspiration Thank you for choosing MARRAM Sent: May 2022 Brand: MARRAM Category: Featured, Room Offer Hotel location: Montauk, New York (NAM) Our thoughts: This automated OTA win-back campaign targets guests 90 days after check-out and encourages them to book direct with special room offers and promotions. The subject line works, with an open rate of over 65%. Plus, they have generated several room nights already with this win-back campaign. A [...]
Our Guests Know Us Best
Inspiration Our guests know us best Sent: May 2022 Brand: Middletons Hotel (The House of Daniel Thwaites) UK Category: Featured, Holiday, Room Offer Hotel location: UK (EMEA) Our thoughts: Middletons Hotel used a previous guest's quote to drive additional bookings that was supported by the subject line. This one-time campaign had an open rate of 54% and click rate of 11%, generating more than 26 room nights within weeks of [...]
WFH: Semiahmoo Retreat
Inspiration WFH: Semiahmoo retreat Sent: May 2022 Brand: Semiahmoo Resort (Columbia Hospitality) Category: Featured, Room Offer Hotel location: Blaine, Washington (NAM) Our thoughts: Semiahmoo Resort successfully targeted a new segment of travelers — the remote worker — with a room offer that included a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. [...]
137 Pillars Q2 2022 Happenings
Inspiration 137 Pillars Q2 2022 happenings Sent: May 2022 Brand: 137 Pillars Hotels & Resorts Category: Featured, Newsletter Hotel location: Thailand (APAC) Our thoughts: 137 Pillars does and exceptional job at cross-selling their properties in this newsletter. This newsletter offers a more personal touch to a usually price-driven campaign approach which proved successful. Segmented by international and domestic guests, the hotel generated 23 room nights within days of sending and drove brand [...]