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See how you stack up in today's market on topics like campaign performance, segment size, and more.




In this report, you will find an in-depth analysis of more than 368 million emails sent from Revinate customers across the globe. This report will help you better understand your database, segmentation, campaign performance, upsells and upgrades, when to send, and more.

Hotel Marketing

Benchmark Report

Download the report today to get the actionable insights you need to improve your hotel marketing and benchmark your success.

2020 Review

In This Report

2020 Year in Review

Hotel Database Size

Campaign Performance

One-Time Promotions

Automated Campaigns

Campaign Segmentation

Email Volume Sent

Revenue Upsells

Email Clients & Devices

68% of global travelers had current or future travel plans affected by Covid-19 last March. 

By all measures, 2020 was a very difficult year for hoteliers across the world. But, amidst the hardship, there were some bright spots that allowed hoteliers to stay positive.

With demand slowly recovering following a year marked by the Covid-19 pandemic, hotels need to stay nimble and responsive to deliver effective marketing. We’re confident this benchmark will help provide hoteliers with not only the insights they need to make effective decisions for email marketing, but also across all direct booking campaigns.

"In this Marketing Benchmark Report, we’ll take you through an analysis of 2020’s spike in campaign activity in the hopes that you can leverage it to optimize your direct revenue campaigns and successfully navigate the twists and turns ahead."
Marc Heyneker

CEO @ Revinate