Inspiration

20% off summer breaks limited time only

Sent: June 2022

Brand: Eccles Hotel & Spa

Category: Featured, Promotional, Room Offer

Hotel location: Glengarriff, Ireland (EMEA)

Our thoughts:

Eccles Hotel & Spa ran an exclusive room offer to more than 9,000 of their past guests for 20% off a future midweek stay. The offer was well received and, within days, resulted in 56 room nights books. Guests responded well to the email as they ran a limited time offer and had a compelling subject line (with emoji’s). Their open rate for this one-time campaign was around 30% with a 6.6% click rate.

More inspiration

An exclusive resort leverages their newsletter to drive bookings

Inspiration An exclusive resort leverages their newsletter to drive bookings Subject line: Beautiful Stories Unfold [...]

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Inspiration Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter Subject line: Romantic moments for [...]

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

Inspiration Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights Subject line: [...]

An exclusive resort leverages their newsletter to drive bookings

Inspiration An exclusive resort leverages their newsletter to drive bookings Subject line: Beautiful Stories Unfold [...]

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Inspiration Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter Subject line: Romantic moments for [...]

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Inspiration

20% off summer breaks limited time only

More inspiration

An exclusive resort leverages their newsletter to drive bookings

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

An exclusive resort leverages their newsletter to drive bookings

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Want to learn best practices in email marketing?

Solutions

Resources

Partners

Company

Legal

Offices