Subject line: Embrace The Fall Season at Edgewood Tahoe
Sent: September 2026
Brand: Edgewood Tahoe Resort
Category: Newsletter
Hotel location: Stateline, Nevada
Our thoughts:
If your luxury resort wants to drive direct revenue across all touchpoints, connecting guest activity on-property is essential. Edgewood Tahoe Resort put this strategy into action with their fall newsletter campaign. By integrating spa data into Revinate, the property tracked exactly which email recipients booked spa appointments with their room stays, providing a complete picture of total campaign impact.
Every spa booking automatically fed back into Revinate to build each guest’s Rich Guest Profile. Capturing this behavioral insight makes it easy to identify guests who actively engage with wellness amenities. Moving forward, the team can segment these spa-inclined guests to deliver highly targeted spa promotions and tailored offers when they’re most likely to convert.
To capture attention in the inbox, the email creative featured a series of eye-catching animated GIFs showcasing the serene setting, paired with clear calls-to-action for both stay packages and Forbes 4-Star spa treatments. The campaign delivered $379,687 in direct room revenue and $19,414 in spa revenue. That’s how unified data turned a seasonal newsletter into an immediate revenue driver and a long-term targeting asset.
Open rate: 43%
Click-through rate: 7.8%
Room revenue generated: $379K+
Room nights: 284
Spa revenue generated: $19K+
