Inspiration
An exclusive resort leverages their newsletter to drive bookings
Subject line: Beautiful Stories Unfold | January 2023
Sent: January 2023
Brand: InterContinental Maldives Maamunagau Resort, an IHG Hotel
Category: Inspiration, Newsletter
Hotel location: Raa Atoll, Maldives (APAC)
Our thoughts:
InterContinental Maldives Maamunagau Resort sent out their monthly newsletter to all reachable guests — and had a 44% open rate! The one-time campaign highlighted resort features, including a resort video, the next Manta Retreat, Valentine’s Day experiences, and their on-property Wellness Journeys. This newsletter captured their audience’s attention and led to 139 room nights booked.
Open rate: 44%
Click-through rate: 7.2%
Room nights booked: 139
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