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Inspiration

Bunker success: Streamsong Resort drove 1700+ room nights with this one-time email campaign

Subject line: The Bunker Experience

Sent: January 2025

Brand: Streamsong Resort

Category: Inspiration

Hotel location: Bowling Green, Florida (NAM)

Our thoughts:

Streamsong Resort successfully generated over 1700 room nights through this creative email campaign promoting “The Bunker Experience,” a premium retreat for groups of 8-10 golfers. By emphasizing exclusive access to “The Bunker Suite” and offering a compelling new package of amenities, the campaign effectively targeted the needs and desires of this specific market segment. A strong call to action with a limited-time offer and a clear booking deadline further incentivized direct bookings, resulting in a significant revenue stream for the resort. The impressive stats are below!

Open rate: 56%
Click-through rate: 7.4%
Room nights booked: 1761

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