Inspiration
Dachsteinkönig rewards their guests after this award 🏆
Subject line: And the Oscar 🏆 goes to Dachsteinkönig Familux Resort…
Sent: March 2023
Brand: Dachsteinkönig Familux Resort
Category: Inspiration
Hotel location: Austria (EMEA)
Our thoughts:
Dachsteinkönig celebrated and thanked their guests after ranking in the top 5 most popular family hotels worldwide by The HolidayCheck Award. This one-time campaign extended thanks to their guests. It rewarded them with a complimentary fifth night and led to more than 320 room nights booked! What’s more, this isn’t their only property sending top-performing email campaigns. Other properties are capturing guests’ attention and driving room nights with their email campaigns as well!
Open rate: 50%
Click-through rate: 2.4%
Room nights booked: 324
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