Subject line: Discover What’s On This Father’s Day at Holiday Inn Resort Bintan
Sent: June 2026
Brand: Holiday Inn Resort Bintan Lagoi Beach
Category: Inspiration
Hotel location: Bintan, Riau Islands, Indonesia (APAC)
Our thoughts:
This campaign stands out for what it doesn’t do: no room discount, no seasonal sale. Instead, “Made with Love, for Dad” centers on a kids’ mug-painting activity, letting children create a handmade gift for their father during the stay. It’s a smart way to make Father’s Day feel personal and experiential rather than transactional, and the imagery of kids painting mugs does the emotional selling before a single line of copy is read.
The email then builds outward from that one activity into a fuller island itinerary, jet skiing, sand dunes and blue lake visits, mangrove cruises, and complimentary Kids Club play, each with its own photo and CTA. This layered structure gives families multiple, low-pressure reasons to plan a stay beyond the initial hook, rather than relying on a single call to action to do all the work. The IHG brand strip at the bottom is a nice trust signal too, reinforcing the resort as part of a larger, familiar portfolio.
The tone stays warm and family-first throughout, with a QR code for easy activity registration and buttons like “Reserve Your Spot” and “Plan Your Perfect Day Tour” keeping the offer approachable rather than sales-heavy.
Open rate: 51.9%
Click-through rate: 1.3%
