Inspiration
Das Hotel Schwarzbrunn erzielt durch die Werbung für sein Spa mehr als 450 Übernachtungen
Betreffzeile: 🥳 Neue Spa-Erlebnisse zum Krafttanken 💦🧖🏼♀️
Gesendet: August 2023
Marke: Hotel Schwarzbrunn
Kategorie: Inspirierend
Standort des Hotels: Stans, Austria (EMEA)
Unsere Gedanken:
Das Hotel Schwarzbrunn nutzte seinen August-Newsletter, um für sein hoteleigenes Spa zu werben. Es wurden drei Versionen der E Mail erstellt – eine auf Deutsch, eine auf Englisch und eine auf Französisch, um seine Gästedatenbank richtig zu segmentieren. Das Hotel warb im Rahmen dieser Kampagne intensiv sein hoteleigenes Spa, indem es Ermäßigungen bei der Buchung anbot und neue Erlebnisse anbot. Diese gut konzipierte Kampagne war ein voller Erfolg.
Öffnungsrate: 39%
Durchklickrate: 4%
Gebuchte Zimmernächte: 450+
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Hotel Schwarzbrunn drives 450 + room nights by promoting its spa
Subject line: 🥳 New spa experiences that will recharge your batteries 💦🧖🏼♀️
Sent: August 2023
Brand: Hotel Schwarzbrunn
Category: Inspiration
Hotel location: Stans, Austria (EMEA)
Our thoughts:
Hotel Schwarzbrunn used their August newsletter to promote their on-property Spa. The hotel created three versions of this email — one is German, one in English, and one in French to properly segment their guest database. The hotel heavily promoted their on-site spa in this campaign, offering discounts to book and promoting new experiences offered. This well designed campaign was a success.
Open rate: 39%
Click-through rate: 4%
Room nights booked: 450+
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