Subject line: Special Guest Chef Events with Pierre! / パリよりミシュランシェフを招聘、ゲストシェフイベント開催！
Sent: June 2026
Brand: InterContinental Osaka
Category: Inspiration
Hotel location: Osaka, Japan (APAC)
Our thoughts:
This campaign turns a restaurant milestone into an event worth traveling for. Pierre, the hotel’s specialty restaurant, marks ten consecutive years in the Michelin Guide by reuniting Head Chef Yoshitaka Shibahara with Michelin-starred Chef Julien Dumas, who once shared a kitchen together early in their careers. Leading with that shared history gives the collaboration a story rather than just a special menu, and it’s reinforced nicely by a joint photo of both chefs at the top of the email.
The offer is layered rather than one-size-fits-all: a one-night-only gala dinner, followed by three days of collaboration lunches and dinners, each capped at 30 guests and priced with clear course counts and optional wine pairing. That structure gives guests several ways to opt in depending on budget and occasion, while the exclusivity (limited seats, one-night gala) adds a sense of scarcity without needing to say so directly.
Running the campaign in both English and Japanese, tailored to each audience, is a smart touch for an international city hotel like this one, making sure the invitation reads naturally rather than feeling like a straight translation. Detailed terms and conditions (cancellation windows, dress code, age restrictions) are handled cleanly at the bottom, keeping the main narrative focused on the chefs and the occasion.
Open rate: 52.6%
Click-through rate: 1.6%
Reservations: 120+
