Inspiration
Ovolo celebrates restriction-free Hong Kong with this room offer
Subject line: Hong Kong’s Freedom Feels Good – Celebrate The Ovolo Way!
Sent: March 2023
Brand: Ovolo Southside, Ovolo Hotels
Category: Inspiration
Hotel location: Hong Kong
Our thoughts:
Ovolo Hotels leveraged their database from several of their properties to promote their Southside, Hong Kong hotel. This one-time campaign was sent to inspire travelers to book a Hong Kong stay. The hotel group did a fun promotion for their premium rooms – offering them for $945/night after the end of the 945-day COVID-19 mask mandate across Hong Kong. Guests were eager to return. This one-time campaign had some impressive stats:
Open rate: 39%
Click-through rate: 1%
Room nights booked: 349
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