Inspiration

Ovolo celebrates restriction-free Hong Kong with this room offer

Subject line: Hong Kong’s Freedom Feels Good – Celebrate The Ovolo Way!

Sent: March 2023

Brand: Ovolo Southside, Ovolo Hotels

Category: Inspiration

Hotel location: Hong Kong

Our thoughts:
Ovolo Hotels leveraged their database from several of their properties to promote their Southside, Hong Kong hotel. This one-time campaign was sent to inspire travelers to book a Hong Kong stay. The hotel group did a fun promotion for their premium rooms – offering them for $945/night after the end of the 945-day COVID-19 mask mandate across Hong Kong. Guests were eager to return. This one-time campaign had some impressive stats:

Open rate: 39%
Click-through rate: 1%
Room nights booked: 349

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