Park Hotel Vitznau’s summer newsletter inspires guests and drives direct bookings

Subject line: An exclusive summer stay at Park Hotel Vitznau

Sent: May 2024

Brand: Park Hotel Vitznau

Category: Inspiration

Hotel location: Switzerland (EMEA)

Our thoughts:
In the private guest house Park Hotel Vitznau, you can enjoy absolute intimacy and serenity. The 5-star residence with immediate private lake access charms its guests with exclusive luxury of a very special kind.

The hotel effectively utilized its newsletter to introduce new and past guests to upcoming dining experiences at the hotel during the summer season, including two pop-up experiences tasting Japanese and Turkish cuisine with renowned chefs. This campaign not only achieved above-average open and click-through rates, but it demonstrates how segmentation can drive additional room revenue.

Open rate: 47.4% (regional average is 36.4% for this segment size)
Click-through rate: 10.6% (regional average is 2.9% for this segment size)
Room nights booked: 278