Posthotel Achenkirch’s spring newsletter inspires guests and drives direct bookings

Subject line: Renewal in Spring: Your Power Place in the Mountains

Sent: March 2024

Brand: Posthotel Achenkirch

Category: Inspiration

Hotel location: Tyrol, Austria (EMEA)

Our thoughts:
Located in the heart of the picturesque Karwendel nature reserve and not far from the enchanting Lake Achensee, Posthotel Achenkirch is known to attract discerning gourmets, relaxation seekers, and nature lovers. The hotel’s spring newsletter invited guests to embark on a season of recharge and renewal with April offers and upcoming events, including generous discounts on accommodations and wellness specials. Not only did this email campaign encourage guests to take a moment to recharge this season, but it is also a great example of how email marketing can drive additional room nights and revenue.

Open rate: 37% (regional average is 33.6% for segment size)
Click-through rate: 3% (regional average is 2.2% for segment size)
Room nights booked: 414