Sent: July 2022

Brand: Kennebunkport Resort Collection

Category: Featured, Room Offer

Hotel location: Kennebunkport, Maine (NAM)

Our thoughts:

Kennebunkport Resort Collection is helping their guests to plan ahead for the holidays! This campaign promotes their multiple property locations and is sent to their entire database — across all properties. Plus they scheduled a resend of the same room offer to go to anyone who didn’t open the first version. And planning ahead has paid off for Kennebunkport Resort Collection! This 1-time campaign has generated nearly 150 rooms nights and proved that their email marketing efforts are successful. The first email send had an open rate of 45% and nearly a 2% click through rate. It’s never too early to plan for the holidays.