Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

Subject line: Flash January Sale for 48 hours

Sent: January 2023

Brand: Sheen Falls Lodge, also a member of Relais & Châteaux

Category: Inspiration

Hotel location: Co. Kerry, Ireland (EMEA)

Our thoughts:
Sheen Falls Lodge, also a member of Relais & Châteaux, promoted a flash sale in this one-time campaign and saw impressive stats. Sent to an engaged database with no future stays, Sheen Falls Lodge drove more than 100 hotel rooms nights with this limited time, online-only offer. This campaign created a sense of urgency for future guests and led to direct revenue for Sheen Falls Lodge!

Open rate: 39%
Click-through rate: 10%
Room nights booked: 105

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