Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

Subject line: Flash January Sale for 48 hours

Sent: January 2023

Brand: Sheen Falls Lodge, also a member of Relais & Châteaux

Category: Inspiration

Hotel location: Co. Kerry, Ireland (EMEA)

Our thoughts:
Sheen Falls Lodge, also a member of Relais & Châteaux, promoted a flash sale in this one-time campaign and saw impressive stats. Sent to an engaged database with no future stays, Sheen Falls Lodge drove more than 100 hotel rooms nights with this limited time, online-only offer. This campaign created a sense of urgency for future guests and led to direct revenue for Sheen Falls Lodge!

Open rate: 39%
Click-through rate: 10%
Room nights booked: 105

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Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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