Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

Subject line: Flash January Sale for 48 hours

Sent: January 2023

Brand: Sheen Falls Lodge, also a member of Relais & Châteaux

Category: Inspiration

Hotel location: Co. Kerry, Ireland (EMEA)

Our thoughts:
Sheen Falls Lodge, also a member of Relais & Châteaux, promoted a flash sale in this one-time campaign and saw impressive stats. Sent to an engaged database with no future stays, Sheen Falls Lodge drove more than 100 hotel rooms nights with this limited time, online-only offer. This campaign created a sense of urgency for future guests and led to direct revenue for Sheen Falls Lodge!

Open rate: 39%
Click-through rate: 10%
Room nights booked: 105

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Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

More inspiration

Hotel Schwarzbrunn drives 450 + room nights by promoting its spa

The InterContinental Danang inspires its international guests with this campaign

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

Hotel Schwarzbrunn drives 450 + room nights by promoting its spa

The InterContinental Danang inspires its international guests with this campaign

Want to learn best practices in email marketing?

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