The Tides Inn drives urgency and 300+ room nights with this countdown

Subject line: It’s The Last Day To Reserve Our Best Offer Yet

Sent: July 2025

Brand: The Tides Inn

Category: Inspiration

Hotel location: Irvington, Virginia (NAM)

Our thoughts:
The Tides Inn launched a high-impact email campaign designed to drive immediate bookings ahead of the summer season. By resending the campaign three times and featuring a prominent countdown timer, The Tides Inn effectively created a sense of urgency among potential guests. The clear call to action, exclusive limited-time offer for booking direct, and visual timer just above the message emphasized the short booking window, encouraging faster decisions.

Open rate: 30%
Click-through rate: 3%
Room nights booked: 300+