Inspiration
Van Oys Maastricht Retreat delivers results with first email campaign since opening
Subject line: Easter at Van Oys Maastricht Retreat
Sent: April 2025
Brand: Van Oys Maastricht Retreat, a member of The Leading Hotels of the World
Category: Inspiration
Hotel location: Eijsden, Netherlands (EMEA)
Our thoughts:
Van Oys Maastricht Retreat, a newly opened property in the Netherlands and a proud member of Leading Hotels of the World, recently celebrated its grand opening. Wasting no time, the team launched a Dutch-language email campaign promoting their Easter Brunch to a targeted, Dutch-speaking segment of their database. Despite being new to Revinate Marketing, they executed the campaign with precision, achieving an impressive 80% open rate and generating 18 room nights from a guest segment of just under 400 recipients. A strong start to their email marketing program, already proving a return on investment.
Open rate: 80.1%
Click-through rate: 5.5%
Room nights booked: 18
Onderwerpregel: Pasen bij Van Oys Maastricht Retreat
Verzonden: April 2025
Merk: Van Oys Maastricht Retreat, lid van The Leading Hotels of the World
Categorie: Inspiratie
Hotellocatie: Eijsden, Nederland (EMEA)
Onze gedachten:
Van Oys Maastricht Retreat, een onlangs geopend hotel in Nederland en trots lid van Leading Hotels of the World, vierde onlangs haar feestelijke opening. Het team verspilde geen tijd en lanceerde een Nederlandstalige e-mailcampagne om hun paasbrunch te promoten bij een gericht, Nederlandstalig deel van hun database. Ondanks hun nieuwe ervaring met Revinate Marketing, voerden ze de campagne nauwkeurig uit en behaalden ze een indrukwekkende open rate van 80% en 18 overnachtingen van een gastsegment van iets minder dan 400 ontvangers. Een sterke start van hun e-mailmarketingprogramma, dat nu al zijn rendement op investering bewijst.
Open rate: 80,1%
Klikfrequentie: 5,5%
Geboekte overnachtingen: 18
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