The Revination
October 2026
Explore Revinate’s monthly digest of hospitality’s latest insights and tips. As hoteliers, we know you’re flooded with information. The Revination simplifies that noise, making it easier for you to focus on what’s happening in hospitality, why it matters, and what action you can take today. We also share our perspective on industry trends and highlighting the strategies driving game-changing results for hotels like yours. Subscribe on LinkedIn.
Your hotel’s BFCM game plan starts now. Here’s how to own it.
The biggest BFCM win might not be a bigger discount.
Sure that helps, but knowing your guests well is even better.
To win the Black Friday and Cyber Monday season, you’ll need more than a great offer to turn holiday travel demand into direct revenue. Knowing who to target, what to send, when to send it, and how to turn interest into bookings is your super strategy.
Your hotel already has the data to make it happen, from past guests and high-value segments to unbooked leads and booking behavior.
So when your campaigns spark interest, make sure you’re ready to capture it by converting another click into a booking or being there when a guest calls.
With the launch of Revinate Pathways, you can turn those guest insights into personalized, automated journeys that drive more direct bookings and revenue.
The holiday rush is coming, so now’s the time to put your data to work.
Numbers that matter
The Black Friday boost hotels can’t ignore
Here’s a number worth getting excited about: Hotels that ran dedicated Black Friday campaigns in 2025 grew direct revenue by 60.5%. Hotels that didn’t? Just 4.4%.
So, what’s the secret sauce? Smarter targeting, offers guests can’t resist, and a booking experience that makes saying “yes” a no-brainer.
The big lesson? You don’t always need more website traffic to drive more bookings. Sometimes, you just need to make the most of the guests who are already there.
Why it matters for hoteliers
Black Friday is a big moment for hotels, but more website visitors don’t automatically mean more bookings.
The 2025 results make that pretty clear. Hotels running dedicated campaigns saw website traffic grow by just 4.6%, while booking engine conversion jumped by 56.6%. That’s a whole lot of extra booking power without needing a huge traffic boost.
So, as BFCM 2026 gets closer, it’s time to think beyond the blanket discounts. What makes your guests tick? What would convince them to book directly? And how can you make the journey from browsing to booking as smooth as possible?
A returning guest might love an exclusive perk, while a first-time visitor might need a little extra inspiration. The more relevant your offer, the better your chances of turning interest into revenue.
And remember, even the best offer can fall flat if your booking experience is clunky. Make it easy for guests to say yes, and give them a reason to book with you.
What’s Revinate’s take?
Your next big revenue win could be hiding in the guest data you already have.
Every guest interaction tells you something useful. The trick is turning those insights into marketing that feels personal, timely, and genuinely relevant.
Because better guest relationships lead to better results. When you understand what your guests want and meet them with the right message at the right moment, you’re not just chasing bookings. You’re building loyalty that lasts long after Black Friday is over.
Trends that matter
The hotel marketing stack is ready for a reset
More data isn’t always better. What matters is what you do with it.
Only 49% of hotels use a CRM, while adoption of customer data platforms (CDPs) and marketing automation tools sits at 25% or less. And here’s the kicker: hotel teams spend roughly two days a week pulling data together instead of putting it to work.
As budgets shift toward consolidation and integration, the opportunity is clear. Hotels don’t necessarily need more tools or more data. They need the right systems working together to turn guest insights into action.
Why it matters for hoteliers
If your team is spending two days a week wrangling spreadsheets and pulling reports, that’s time not spent connecting with guests.
And when your marketing tools don’t talk to each other, it’s harder to get the full picture. Guest data gets scattered, opportunities slip through the cracks, and personalizing the guest experience becomes a whole lot harder than it needs to be.
That’s why the hotel marketing stack is ready for a rethink. Rather than adding another tool to the mix, hoteliers have an opportunity to make the technology they already have work better together.
Connected systems can help teams spend less time chasing data and more time using it. Think more relevant campaigns, better-timed communications, and a clearer understanding of what drives direct bookings and guest loyalty.
With budgets under pressure, getting more value from existing technology isn’t just a nice-to-have. It’s a smarter way to work. The goal isn’t to collect more data. It’s to make the data you have work harder for your hotel.
What’s Revinate’s take?
Your guest data should be doing more than gathering dust in a dashboard.
And as we know, every guest interaction is an opportunity to build a stronger relationship. But that starts with making guest data accessible, useful, and actionable for the teams who need it.
When your systems work together and your insights are easy to act on, your team can spend less time connecting the dots and more time connecting with guests. That’s how smarter marketing creates better guest experiences and stronger business results.
Perspectives that matter
Here are actionable tips on segmenting high-value guests, building campaigns that convert, and preparing your reservation team for the BFCM rush. Register for this webinar to turn holiday demand into more direct bookings and revenue.
Hotel marketing is evolving fast, and keeping up means rethinking how you use guest data, technology, and personalization to drive results. Tune in with Dylan and Karen for a conversation about what’s changing in hotel marketing, where the industry is headed, and how Revinate Pathways can help.
