Revinate

Nurture leads to win revenue

Nurture leads to win revenue

Convert website visitors, booking abandoners, and previous guests

Most guests don’t book on the first touchpoint — 64% of callers and 90% of website visitors drop off. But with the right strategy, you can be the hero. Use superpowered tools like automated email reminders and follow-up calls to nurture leads, turning abandoned bookings into direct revenue wins for your hotel.

Most guests don’t book on the first touchpoint — 64% of callers and 90% of website visitors drop off. But with the right strategy, you can be the hero. Use superpowered tools like automated email reminders and follow-up calls to nurture leads, turning abandoned bookings into direct revenue wins for your hotel.

Are you leaving bookings on the table?

Are you leaving bookings on the table?

Guests visit multiple sites, including yours, as they research hotels for their next stay. Be the hotel that follows up with them. Building email segments specifically for website and cart abandonment guests will make sure you stay top of mind. 61% of over-performing leaders rely on their CRMs to automate their sales process. Identify leads you can nurture, and make your segments work for you.

Guests visit multiple sites, including yours, as they research hotels for their next stay. Be the hotel that follows up with them. Building email segments specifically for website and cart abandonment guests will make sure you stay top of mind. 61% of over-performing leaders rely on their CRMs to automate their sales process. Identify leads you can nurture, and make your segments work for you.

50%

Vendors who follow up before competitors earn half of the sales

58%

Segmented and targeted emails generate over half of all revenue

50%

Vendors who follow up before competitors earn half of the sales

58%

Segmented and targeted emails generate over half of all revenue

Revinate has supported our goal of developing a premium group of sales professionals on the best technology.

Revinate has supported our goal of developing a premium group of sales professionals on the best technology.

Michelle LaFuente
Director of Revenue Management, Hyatt Regency Lost Pines Resort and Spa

How to build an effective lead nurture program

How to build an effective lead nurture program

Nurturing leads is a three-step process. Capture guest data. When guests visit your website, fill out a form or when they call and share information, capture the data.  Next, identify the guests that need nurturing. Build segments for cart abandonment, cancelation recovery, OTA win-back, and more. Finally define an outbound strategy. Set up follow-up calls or automated reminder emails to reach out to leads. Revinate customers are experiencing ~$1,717 incremental revenue per room in a single year from outbound calls alone.

Nurturing leads is a three-step process. Capture guest data. When guests visit your website, fill out a form or when they call and share information, capture the data.  Next, identify the guests that need nurturing. Build segments for cart abandonment, cancelation recovery, OTA win-back, and more. Finally define an outbound strategy. Set up follow-up calls or automated reminder emails to reach out to leads. Revinate customers are experiencing ~$1,717 incremental revenue per room in a single year from outbound calls alone.

2.6 calls

On average, hotels are receiving this many calls per room per month that don’t result in a booking

69.3%

This is the email capture rate whenever a guest calls with an inquiry

2.6 calls

On average, hotels are receiving this many calls per room per month that don’t result in a booking

69.3%

This is the email capture rate whenever a guest calls with an inquiry

Follow-up emails

Create processes or automations to follow up on every lead with an email. Dream Inn Santa Cruz sends a follow-up email to every warm and cold lead, and the nurture campaign has generated over $15K in the first three months.

Outbound call campaigns

Guests don't always book on their first interaction with your hotel’s website or call center. Empower your agents to call those leads back. Mohonk Mountain House did that and 11% of total booked revenue comes from outbound calls.

Details matter

When guests sign up for a newsletter, send a follow-up welcome email. When they speak to your reservations agent, reference previous interactions. Take care of the details with robust lead management.

Close with your call center

Guests who receive your emails may want to speak to an agent. Add toll-free numbers to emails and let your call center close. Twin Farms averages $155K per campaign with this.

Nurture past guests

Segment based on historical data to target past guests for shoulder seasons. Hyatt Regency Lost Pines Resort lead nurture strategy saw revenue per booked call increase by 72%.

During stay

Check in with your guests while they are still on property to let them know about a spa offer, or a suite upgrade. Nurture leads to build ancillary revenue too.

Voice channel
Voice channel conversion playbook for hotels
The voice channel conversion playbook for hotels

We’ll walk you through specific strategies to turn your voice channel into a conversion powerhouse. From training tips to tech tools, you’ll see how to boost your direct bookings, amp up guest satisfaction, and build the kind of loyalty that keeps your rooms full.

Download →

A look inside
  • Voice channel conversion: A direct line to greater revenue
  • The personal touch: Guests still crave human interaction
  • Leverage voice channel analytics and turn data into dollars
  • From reactive to proactive: The outbound advantage

Within one week of using Revinate I had the call data that I always wanted. I knew Revinate had the power to revolutionize our outbound sales, and it has.

Within one week of using Revinate I had the call data that I always wanted. I knew Revinate had the power to revolutionize our outbound sales, and it has.

Dan Smart, Director of Sales & Marketing, Dream Inn Santa Cruz

Dan Smart, Director of Sales & Marketing, Dream Inn Santa Cruz

Webinars: best practices and tips from the experts

Webinars: best practices and tips from the experts

Customer stories: learn from your peers

Customer stories: learn from your peers

Blog posts: Essential reading

Blog posts: Essential reading

Hotel Moment podcast: Hospitality leaders sharing insights

Hotel Moment podcast: Hospitality leaders sharing insights

Everything you need to supercharge your hotel

Everything you need to supercharge your hotel

The core of our data platform for hoteliers to understand, segment, activate data

The core of our data platform for hoteliers to understand, segment, activate data

Integrated email marketing product to engage with guests throughout their journey

Integrated email marketing product to engage with guests throughout their journey

A one-stop AI-powered messaging that works 24/7, 365 days a year

A one-stop AI-powered messaging product that works 24/7, 365 days a year.

Consolidated reputation management, guest satisfaction, and guest experience surveys

Consolidated reputation management, guest satisfaction, and guest experience surveys

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

Ready to get inspired?

Subscribe to our content, and we’ll show you how to successfully win direct bookings.