Featured articles
Salamander Collection
Personalized excellence: How Salamander Collection achieved $45M in direct revenue Learn how they used Revinate Marketing, Reservations Sales, and RezForce Superheroes are so cool, right? And superheroes get cool superpowers, too. Did you know that your hotel can have superpowers? Like Salamander Collection — they have data superpowers that eliminated their data silos, honed guest communication — especially on the voice channel, and drove 45 million dollars in lifetime direct revenue through email and [...]
European hoteliers: Here are your 2026 hospitality trends
Hotel Moment WITH KAREN STEPHENS Episode 162 In this episode of the Hotel Moment podcast, Revinate Europe Managing Director Dylan Cole looks at the hospitality trends shaping 2026 through a distinctly European lens. The themes may be global, but the pressures behind them are not. From the UK & Ireland to DACH, Northern and Southern Europe, Dylan breaks down how personalization, tech stacks, real-time data, privacy, and guest engagement [...]
Recast: The latest hospitality trends for 2026: Five themes reshaping the guest experience
Hotel Moment WITH KAREN STEPHENS Episode 161 As the industry enters 2026, the conversation is shifting from insight to action. This week on Hotel Moment, we're re-running our episode with Revinate CMO Karen Stephens and Marketing Coordinator, Brenna Turpin, to revisit the five forces poised to define the next phase of hospitality, and why this year is the inflection point hoteliers can’t afford to miss. The takeaway is unmistakable: [...]
Direct booking in the AI era: 10 OTA winback strategies
If OTA winback felt hard before, AI just raised the stakes. Over 68% of travelers still default to OTAs when booking hotels, but a seismic shift is underway. Now, about one in three travelers is interested in letting AI-powered travel assistants like ChatGPT, Google Gemini Travel, and Trip.com AI help them discover properties, and they’re even letting them handle the booking for them. As a result, you’re not only competing with Booking.com and Expedia's massive [...]
The Revination – December 2025
The Revination December 2025 Explore Revinate’s monthly digest of hospitality’s latest insights and tips. As hoteliers, we know you’re flooded with information. The Revination simplifies that noise, making it easier for you to focus on what’s happening in hospitality, why it matters, and what action you can take today. We also share our perspective on industry trends and highlighting the strategies driving game-changing results for hotels like yours. Subscribe on LinkedIn. [...]
Winning over OTA guests with trust and convenience in the website and CRM
By Adam Mogelonsky By its very name, mastery implies a consummate passion for perfecting one’s craft through a combination of keen observation and in-the-field practice. It’s a process, and when it comes to maximizing direct bookings, this means you must be ever vigilant to new trends and open to testing new approaches. In a previous entry to this Direct Booking Mastery series, we touched on how to use customer relationship management (CRM) tools to win [...]