Featured articles
How hotels can leverage PMS data to personalize guest communication
This is a guest blog post written by our partners at Cloudbeds. Thanks to instant and personalized communication across platforms like Amazon and Uber, travelers now expect fast, seamless responses and the convenience of choosing how and when they communicate with hotels. For hotel management, implementing personalized communication can feel complicated, especially when dealing with persistent labor shortages. Thankfully, with the help of technology, it’s possible to deliver tailored interactions throughout the guest journey without [...]
Two things hotels should get right every time
Hotel Moment WITH KAREN STEPHENS Episode 107 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, takes a step back in time to revisit a few compelling conversations with past guests. As every hotelier knows and as our guests have taught us, all the direct bookings your hotel secures mean nothing if they aren’t data-driven. Not only does data collection matter, but how you apply [...]
Stop losing loyal guests and take control of the guest journey.
Hotel Moment WITH KAREN STEPHENS Episode 106 In this week’s episode of the Hotel Moment podcast, Marc Winchell, Corporate CRM at Pacific Hospitality Group, joins Karen Stephens, Revinate CMO, with a compelling call to action for hoteliers to focus on generating direct business if they want to build a loyalty program that lasts. Marc disavows points-based loyalty programs, and he details how hoteliers should instead use personalization as a [...]
Recast: Modern and focused commercial strategy — What does it look like?
Hotel Moment WITH KAREN STEPHENS Episode 105 In this week’s episode of the Hotel Moment podcast, we’re re-sharing one of our most popular episodes on commercial strategy with Lori Kiel, former Chief Commercial Officer at the Kessler Collection and now the Senior Vice President of Revenue Management at Pyramid Global Hospitality. Karen Stephens, then Revinate CRO, and Lori define what it means to have a “commercial-first mindset” and why [...]
Skip the guesswork with a first-party data strategy
Imagine waking up tomorrow to find that your hotel’s guest data has been wiped out. No more detailed booking histories, no more personalized preferences, and no more insights into your guests’ behaviors. Instead, you're left relying on OTAs and third-party data providers who own the keys to your guests’ information — data that could’ve helped you increase guest loyalty, drive direct bookings, and improve your bottom line. It’s a nightmare scenario for any hotelier, but [...]
Women adapt technology to be hospitality’s problem-solvers
Hotel Moment WITH KAREN STEPHENS Episode 104 In this week’s episode of the Hotel Moment podcast, Emily Goldfischer, Founder and Editor-in-Chief of hertelier, joins podcast host and Revinate CMO Karen Stephens to bring women’s influence in hospitality, especially hospitality technology, to the forefront. Emily explains how a work environment that promotes women in leadership positions also empowers those women to confidently make technology decisions that benefit your hotel. Women [...]