Featured articles
Hospitality benchmarks for database health in 2024
Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that can reveal the health of your database and whether it’s spiking a fever. Database health is important to the success of your hotel’s business. It’s why 75% of organizations believe data management is important [...]
Keep the spark alive in your guest relationships
The Hotel Moment podcast — episode 77 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Brian Murphy, Group CRM Executive of Cliste Hospitality, reveal what keeps the fire going between hotelier and guest: reliable, personalized, and quick communication. Murphy breaks down the misconceptions around the influence of technology on guest communication, but also why there’s no replacement for the “human touch” element of the guest [...]
Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]
6 Lunar New Year campaign examples you need to see
Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns. But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what promotions should you include in your emails? If you need some inspiration, we’re here to help. Take a look at [...]
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024
New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues to be a top — if not the top — marketing channel. Email marketing is stable, controllable, and affordable. Moreover, everyone has an email address. The last thing we want is to threaten this direct access [...]
The blueprint for a top-tier hotel reservation team
While the spotlight often shines on the front-facing aspects of hospitality, there’s an unsung hero that can play a pivotal role in your hotel’s success: the hotel reservation team. An effective hotel reservation team is a nexus, bringing together all of the intricate details necessary for a flawless guest experience. Your hotel reservation team’s expertise extends far beyond just facilitating bookings. They shape a guest’s first impression of your hotel, manage room allocation, enable seamless [...]