Featured articles
4 strategies to light up your hotel holiday email campaigns (with examples)
The holiday season is nearly upon us, a time of anticipation and excitement, magic and memories. It’s also a time when your guests eagerly await exciting seasonal email offers to hit their inboxes. Your hotel holiday email campaigns offer more than just festive cheer, however — they can drive substantial website traffic and help you harness invaluable guest data. When it comes to holiday marketing, Black Friday stands at the peak of the mountaintop, with [...]
Hotel marketing tips for Black Friday and Cyber Monday
Black Friday is the biggest shopping weekend of the year — and the hospitality brands that prepare early are seeing the biggest wins. Black Friday/Cyber Monday (BFCM) weekend has become a prime opportunity for hoteliers to boost direct bookings, strengthen loyalty, and fill their Q1 calendar before the year ends. In 2024, Black Friday spending topped $10.8 billion, and Travel Tuesday is quickly becoming one of the top booking days of the year. This playbook [...]
5 tested examples to recover lost revenue from hotel website and cart abandonment
Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]
What is zero-party data? An overview (and a hot take) for hoteliers
Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]
Experience 3 major benefits of automated text messaging for hotels
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. We live in a world where smartphones have become an extension of our hands, with 85% of Americans now relying on these devices for everything from checking the [...]
Why you should consider a CDP in your 2024 hotel budget
If you think you know your guests, think again. Your guests might have come in the past for a romantic escape or for business. But now, they may be considering a family weekend vacation. The family of two that just checked in? They may prefer a text messages for communication now, but in the future they may go for email because it can be less intrusive. Are you keeping track of changes in guest preferences?. [...]

