Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

4 strategies to light up your hotel holiday email campaigns (with examples)

The holiday season is nearly upon us, a time of anticipation and excitement, magic and memories. It’s also a time when your guests eagerly await exciting seasonal email offers to hit their inboxes. Your hotel holiday email campaigns offer more than just festive cheer, however — they can drive substantial website traffic and help you harness invaluable guest data. When it comes to holiday marketing, Black Friday stands at the peak of the mountaintop, with [...]

By |November 21, 2023|Categories: Blog|Tags: |

Hotel marketing tips for Black Friday and Cyber Monday

Black Friday is the biggest shopping weekend of the year — and the hospitality brands that prepare early are seeing the biggest wins. Black Friday/Cyber Monday (BFCM) weekend has become a prime opportunity for hoteliers to boost direct bookings, strengthen loyalty, and fill their Q1 calendar before the year ends. In 2024, Black Friday spending topped $10.8 billion, and Travel Tuesday is quickly becoming one of the top booking days of the year. This playbook [...]

By |November 7, 2023|Categories: Blog|Tags: |

5 tested examples to recover lost revenue from hotel website and cart abandonment

Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]

By |October 26, 2023|Categories: Blog|Tags: |

What is zero-party data? An overview (and a hot take) for hoteliers

Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]

Experience 3 major benefits of automated text messaging for hotels

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. We live in a world where smartphones have become an extension of our hands, with 85% of Americans now relying on these devices for everything from checking the [...]

By |September 11, 2023|Categories: Blog|Tags: , |

Why you should consider a CDP in your 2024 hotel budget

If you think you know your guests, think again. Your guests might have come in the past for a romantic escape or for business. But now, they may be considering a family weekend vacation. The family of two that just checked in? They may prefer a text messages for communication now, but in the future they may go for email because it can be less intrusive. Are you keeping track of changes in guest preferences?. [...]

By |September 4, 2023|Categories: Blog|Tags: |