Featured articles
Stop ignoring the phone: Why the voice channel is your hidden revenue channel
Hotel Moment WITH KAREN STEPHENS Episode 141 In this week’s episode of Hotel Moment, we’re featuring a webinar from our series, Hotel Moment Deep Dive. The voice channel is all about storytelling. And you know you’ve mastered the voice channel when reservation agents shift from securing a simple booking to actively selling your hotel and its compelling story. Guests love that. To help you tap into more of the things [...]
Why winning guest loyalty is top priority
This article was written by Max Starkov and originally published on Hospitality Net. Read more here. Some industry experts claim that hotel guests are inherently disloyal, are interested only in the best deal, and, inevitably, end up booking with the OTAs — where they find the lowest rates. I believe these “experts” are wrong. Hotel rates are important, of course, but people are looking for value, recognition, and personalized service delivery. A loyalty program can [...]
How Hospitality America elevates guest experience through culture and data ownership
Hotel Moment WITH KAREN STEPHENS Episode 139 In this week’s episode of Hotel Moment, Ben Campbell, President and CEO of Hospitality America, joins Revinate CMO Karen Stephens with a refresher in investing where it matters — your people, your technology, and the guest experience. With siloed data being every hotelier's enemy, Ben explains why technology that allows you to control and centralize your data is your superpower. Ben also [...]
Emailing at the right tempo for fewer cart abandonments and more winbacks
Email fatigue is a clear and present problem for practically everyone under the sun who isn’t a monk abstaining from the temptations of the internet. All of us are opted in to blanket, impersonal newsletters that pile up in our inboxes, with this digital noise only further compounded by junk texts, social media direct messages, and telemarketers. It’s becoming an existential crisis, as our paleolithic salience networks in our brain were never designed for this [...]
Do’s and don’ts of converting travel browsers into bookers
It happened again: A potential guest landed on your hotel’s website, spent time browsing your room options, checked availability, and even clicked through to your booking engine. But then they left without completing their reservation. They were so close to booking, so why didn’t they? These website abandonments are incredibly frustrating when you’re working hard to increase direct bookings. And the challenge of turning lookers into bookers is real for hoteliers — and it’s one [...]
Building better business relationships: From contracts to culture
Hotel Moment WITH KAREN STEPHENS Episode 137 In this week’s episode of Hotel Moment, Mandi Graziano, Vice President of Global Accounts for the Hotel Performance Network and a podcaster herself, joins Revinate CMO Karen Stephens to recommend that every hotelier give themselves an audit by taking a look at how they conduct themselves in any business relationship. From contract negotiation to how you show up for your guests, Mandi [...]