Featured articles
How to write lead nurture emails that actually convert
There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book. This is when you can turn to the power of lead nurture emails. Lead nurture emails are tailored (but automated!) messages that perform a strategic dance of engagement and connection via [...]
What is first-party data and why is it important for hoteliers?
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data. But what is first-party data? What makes it different from other types of data and why [...]
Why hotels can’t afford to ignore voice as a service (VaaS)
Your hotel call center isn’t performing the way you want it to. Sometimes the call quality isn’t great, and your agents miss out on potential bookings because of dropped or abandoned calls. Your current system doesn’t integrate with your CRM or PMS. So, your hotel call center team struggles to offer the relevant upsells and personalized communication that today’s travelers expect. To top it off, you’re spending a decent chunk of your limited budget to [...]
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP? Enter the hotel Customer Data Platform (CDP). A hotel CDP is like a super-smart concierge that connects [...]
The 7 top hotel marketing channels and how to make the most of them
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? [...]
Voice channel success: 3 must-haves for your hotel call center
It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]