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Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]
6 Lunar New Year campaign examples you need to see
Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns. But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what promotions should you include in your emails? If you need some inspiration, we’re here to help. Take a look at [...]
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024
New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues to be a top — if not the top — marketing channel. Email marketing is stable, controllable, and affordable. Moreover, everyone has an email address. The last thing we want is to threaten this direct access [...]
The blueprint for a top-tier hotel reservation team
While the spotlight often shines on the front-facing aspects of hospitality, there’s an unsung hero that can play a pivotal role in your hotel’s success: the hotel reservation team. An effective hotel reservation team is a nexus, bringing together all of the intricate details necessary for a flawless guest experience. Your hotel reservation team’s expertise extends far beyond just facilitating bookings. They shape a guest’s first impression of your hotel, manage room allocation, enable seamless [...]
Tips to reduce “leaky-bucket syndrome” from your hotel website
What’s one thing all guests have in common? The booking journey. And what’s one thing your hotel can influence? The booking journey. Prospective guests are scouting trip locations, hunting for cheap rates, and perusing hotel websites to learn more about each brand’s offerings and stay experiences. In fact, 74% of travelers who did their trip and rate research on TripAdvisor went on to book directly on a hotel website. And with 72% of travelers preferring [...]
Hotel holiday email campaign ideas and examples for 2026
The holiday season is nearly upon us, a time of anticipation and excitement, magic and memories. It’s also a time when your guests eagerly await exciting seasonal email offers to hit their inboxes. Your hotel holiday email campaigns offer more than just festive cheer, however — they can drive substantial website traffic and help you harness invaluable guest data. When it comes to holiday marketing, Black Friday stands at the peak of the mountaintop, with [...]