Featured articles
Black Friday and Cyber Monday: Winning email strategies for hotels
Hotel Moment WITH KAREN STEPHENS Episode 102 In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday. The two explore the factors [...]
The difference decision intelligence makes
Hotel Moment WITH KAREN STEPHENS Episode 101 In this week’s episode of the Hotel Moment podcast, Bryson Koehler, Revinate CEO, guest hosts to interview Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing. Jeff paints two pictures — one in which hoteliers practice responsible data management and another in which hoteliers fail to make intelligent decisions because of disorganized and inaccurate data. Identity resolution is one of the most [...]
How to quiet the noise to hear your data speaking
Hotel Moment WITH KAREN STEPHENS Episode 100 In this week’s episode of the Hotel Moment podcast, we're going back to the root of what hospitality technology is all about: data. Revinate CEO, Bryson Koehler joins podcast host and Revinate CMO, Karen Stephens, to remind us that technology built to serve your hotel's bottom line is highly adaptable — skilled at turning down the volume of outside distractions so that [...]
Tips to prepare for hotel peak call season
The voice channel isn’t just another booking option. It’s a driving force for direct revenue. The fact is, 30% of customers across all age groups — including those tech-savvy younger generations — still prefer the personal touch of a phone call. And voice channel reservations average an impressive $1,570 in value. It outperforms every other booking method, making it crystal clear why you can’t afford to miss a single ring. With fall foliage trips, winter [...]
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste? In order to get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you. Because the marketing funnel isn’t like fishing. You’re not casting a line into the deepest waters of your target audience in the hopes that [...]
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, we have three examples from real hoteliers to inspire you. [...]

