Featured articles
What is first-party data and why is it important for hoteliers?
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data. But what is first-party data? What makes it different from other types of data and why [...]
Why hotels can’t afford to ignore voice as a service (VaaS)
Your hotel call center isn’t performing the way you want it to. Sometimes the call quality isn’t great, and your agents miss out on potential bookings because of dropped or abandoned calls. Your current system doesn’t integrate with your CRM or PMS. So, your hotel call center team struggles to offer the relevant upsells and personalized communication that today’s travelers expect. To top it off, you’re spending a decent chunk of your limited budget to [...]
The 7 top hotel marketing channels and how to make the most of them
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? [...]
Voice channel success: 3 must-haves for your hotel call center
It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]
Win-back email campaigns for bigger profits and greater loyalty
OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And, acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. The math is simple. Repeat business from direct bookings is much more lucrative than constantly acquiring new customers. If you’d like to keep more of your hard-earned revenue, read on to discover how easy it is to recapture past guests and increase [...]
The Direct Booking Summit: 4 insights for APAC hoteliers
Hundreds of APAC hoteliers gathered in Siam Kempinski, Bangkok for the Direct Booking Summit on March 14th-15th, 2023. The 2-day event was packed with knowledge presented by industry experts, such as Google, OTA Insight, and IDEAS. As the platinum sponsor, Revinate was at the summit and facilitated lively discussions about first-party data, direct booking strategy, how to accelerate demand and more as we spent time with our hotel technology partners. Are you a hotelier who [...]