Featured articles
4 tips for building a modern loyalty program
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]
Recast: Build intelligent operations and let data drive direct bookings
Hotel Moment WITH KAREN STEPHENS Episode 94 In this week’s episode of the Hotel Moment podcast, we’re re-sharing a favorite episode with Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels, that first aired last year. Karen Stephens, then-Revinate CRO, and Patrick advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for guest [...]
Top EMEA hotel email campaigns of 2024 (so far)
In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it's become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or cultural experiences, turning emails into immersive journeys. These stories create emotional connections, making the emails memorable and impactful. This blog highlights EMEA hotel campaigns that excel in storytelling, showcasing how emails can move beyond transactions to build lasting [...]
Mastering conversions: Crafting an omnichannel booking journey
Hotel Moment WITH KAREN STEPHENS Episode 93 In this episode of the Hotel Moment podcast, Jason Pirock, Head of Marketing at Springboard Hospitality and Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd., investigate how a Customer Data Platform turns guest interactions into conversions on every channel — web, email, text, and voice. Jason explains why nurturing guest relationships becomes second nature with a CDP by enabling guest data application [...]
Top APAC hotel email campaigns of 2024 (so far)
The year 2024 has flown by, and we're past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years. Whether you're looking for inspiration or just want to celebrate some of the most successful APAC hotel email campaigns this year, we’ve got you covered. What you will [...]
Boutique hospitality and envisioning the guest experience from the ground up
Hotel Moment WITH KAREN STEPHENS Episode 92 In this episode of the Hotel Moment podcast, Bree Brostko, Chief Operating Officer and Head of Brand Strategy at Retro Hospitality, joins podcast host and Revinate CMO Karen Stephens to share the art of transforming unlikely properties into remarkable hotels, where guests can find joy in staying in night after night. Bree explains how brand storytelling shapes the guest experience and why [...]

