Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Lead nurturing for hotels: From inquiry to confirmation
You have revenue hiding in plain sight…and it’s slipping away. Every year, hoteliers pour thousands into generating leads. You run ads. Your website converts. Your special offers land in inboxes. But here's the brutal truth: most inquiries never become bookings. Why? You're missing the follow-through: lead nurturing. Every guest contact with an email or phone number represents roughly $12 in potential value. But most slip away and book with an OTA instead. Not because your [...]
AI will turn upselling from “send offers” into “solve needs”
This article was written by Henri Roelings. The next wave of upselling will be smarter, quieter, more contextual, and more effective. Instead of static menus or one-off emails, AI-powered upselling will coordinate offers across channels and moments to meet the guest’s true goal: reducing friction, enhancing comfort, and creating delightful moments. What will change in practice: Dynamic offer generation. AI models will assemble the personalized bundle in real time using price elasticity, live inventory, and [...]
Why your upsell strategy is failing: When digital & voice live in different worlds
This article was written by Shira Wilkofsky, Marketing Performance Manager at Main Street Hospitality Group. Upselling should be a seamless part of the guest journey, elevating the experience for guests, while strengthening the bottom line. Yet many properties invest heavily in offers, scripts, and campaigns — only to see limited return. The root cause is rarely the quality of the upgrade itself, but the disconnect between digital browsing behavior and voice-channel conversations. When your marketing [...]
10 Black Friday email campaigns for hotels
Black Friday email campaigns aren’t just for retail anymore. For hotels, they’re one of the most powerful ways to capture attention, fill rooms, and drive direct bookings before year-end. During this period, travelers aren’t shopping for things – they’re shopping for experiences. Every November, inboxes flood with deals, but hotels have a unique advantage. While most brands sell products, hotels sell memories, like getaways, reconnections, and escapes. That’s why Black Friday campaign ideas built around [...]
Revinate launches integration with Ulyses PMS to boost guest intelligence and direct bookings
Revinate launches integration with Ulyses PMS Press Release: Amsterdam – October 20, 2025 The partnership combines Ulyses' cloud-based property management system with Revinate's direct booking platform, enabling hoteliers to build rich guest profiles, personalize marketing, and increase revenue from direct channels. Read it in Spanish → Revinate, a direct booking platform transforming the hospitality industry, announced today an integration with Ulyses PMS by Septeo Hospitality, a cloud-based property management [...]
Email timing that converts: Win guests on Travel Tuesday
While Black Friday and Cyber Monday may grab the headlines, Travel Tuesday is where hoteliers really need to focus on making their move. Falling right after the shopping frenzy, Travel Tuesday is when travelers are still browsing, comparing, and ready to book their next getaway — and when a perfectly timed email can make all the difference and increase your direct bookings. While most brands go quiet after Cyber Monday, hotels that send well-timed, segmented [...]