Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Salamander Collection

Personalized excellence: How Salamander Collection achieved $45M in direct revenue Learn how they used Revinate Marketing, Reservations Sales, and RezForce Superheroes are so cool, right? And superheroes get cool superpowers, too. Did you know that your hotel can have superpowers? Like Salamander Collection — they have data superpowers that eliminated their data silos, honed guest communication — especially on the voice channel, and drove 45 million dollars in lifetime direct revenue through email and [...]

European hoteliers: Here are your 2026 hospitality trends

Hotel Moment WITH KAREN STEPHENS Episode 162 In this episode of the Hotel Moment podcast, Revinate Europe Managing Director Dylan Cole looks at the hospitality trends shaping 2026 through a distinctly European lens. The themes may be global, but the pressures behind them are not. From the UK & Ireland to DACH, Northern and Southern Europe, Dylan breaks down how personalization, tech stacks, real-time data, privacy, and guest engagement [...]

Revinate at FITUR 2026

Meet Revinate at FITUR 2026 Heading to the event? Let’s make your guest data work harder in 2026. See how leading hotels are using connected guest data to drive more direct bookings, personalize engagement across the guest journey, and make faster, revenue-impacting decisions. Built for hotels focused on smarter marketing and stronger loyalty in 2026. Let us know you'll be there, and we'll reach out to schedule an appointment. [...]

By |January 14, 2026|Categories: Events|

Direct booking in the AI era: 10 OTA winback strategies

If OTA winback felt hard before, AI just raised the stakes. Over 68% of travelers still default to OTAs when booking hotels, but a seismic shift is underway. Now, about one in three travelers is interested in letting AI-powered travel assistants like ChatGPT, Google Gemini Travel, and Trip.com AI help them discover properties, and they’re even letting them handle the booking for them. As a result, you’re not only competing with Booking.com and Expedia's massive [...]

By |December 18, 2025|Categories: Blog|

The Revination – December 2025

The Revination December 2025 Explore Revinate’s monthly digest of hospitality’s latest insights and tips. As hoteliers, we know you’re flooded with information. The Revination simplifies that noise, making it easier for you to focus on what’s happening in hospitality, why it matters, and what action you can take today. We also share our perspective on industry trends and highlighting the strategies driving game-changing results for hotels like yours. Subscribe on LinkedIn. [...]

By |December 17, 2025|Categories: Newsletters|

Winning over OTA guests with trust and convenience in the website and CRM

By Adam Mogelonsky By its very name, mastery implies a consummate passion for perfecting one’s craft through a combination of keen observation and in-the-field practice. It’s a process, and when it comes to maximizing direct bookings, this means you must be ever vigilant to new trends and open to testing new approaches. In a previous entry to this Direct Booking Mastery series, we touched on how to use customer relationship management (CRM) tools to win [...]

By |December 17, 2025|Categories: Blog|