Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Why winning guest loyalty is top priority
This article was written by Max Starkov and originally published on Hospitality Net. Read more here. Some industry experts claim that hotel guests are inherently disloyal, are interested only in the best deal, and, inevitably, end up booking with the OTAs — where they find the lowest rates. I believe these “experts” are wrong. Hotel rates are important, of course, but people are looking for value, recognition, and personalized service delivery. A loyalty program can [...]
Do’s and don’ts of converting travel browsers into bookers
It happened again: A potential guest landed on your hotel’s website, spent time browsing your room options, checked availability, and even clicked through to your booking engine. But then they left without completing their reservation. They were so close to booking, so why didn’t they? These website abandonments are incredibly frustrating when you’re working hard to increase direct bookings. And the challenge of turning lookers into bookers is real for hoteliers — and it’s one [...]
Revinate office hours for IHG hoteliers
Office hours for IHG hoteliers With office hours, you set the agenda. Don’t have time to stay the full session? No problem! Feel free to drop in and out. Office hours will not be recorded for distribution after the session. Questions will be answered on a first-come, first-served basis. Upcoming Office Hours: Topic: IHG Asia - Revinate Office Hours Time: Dec 10, 2025 11:00 AM Singapore Register now [...]
The power of hotel remarketing: Bringing guests back to book
A classic hotel remarketing challenge: Say a potential guest lands on your hotel website and spends a solid 15 minutes browsing around. They check out your rooms, compare rates, maybe even eye that premium suite. They get all the way to adding it to their cart, punch in their travel dates, and then … poof. Gone. Browser closed. Revenue vanished into thin air. If this sounds painfully familiar, you’re not alone. Here's the brutal truth: [...]
Hotel cart abandonment recovery: The multi-channel playbook
Hotel cart abandonment recovery isn't just about recapturing lost revenue — it's about creating moments of connection with your guests that ultimately bring them back to book direct with you. Consider this scenario: A guest is booking a long weekend at your property on her phone when her Wi-Fi glitches — at the exact moment she reaches the payment screen. The page spins, she becomes distracted with something else that grabs her attention, and she [...]
Hospitality call center: Your new direct booking superpower
A leisure traveler discovers your property while browsing online. She has some specific questions about connecting rooms and proximity options for a family reunion she’s planning. So, instead of booking through an online travel agency (OTA), she calls your hotel directly. Thanks to your hospitality call center, her call is answered promptly by a knowledgeable agent who accesses real-time inventory and customer data. The agent can see the caller’s previous stay history from your integrated [...]