Featured articles
How to book revenue even when climate derails the guest experience
Hotel Moment WITH KAREN STEPHENS Episode 86 In this episode of Hotel Moment, host Karen Stephens is joined by Nick Cavanaugh, Founder and CEO of Sensible Weather. Together, they discuss the technical and financial aspects of providing a weather guarantee and how Sensible partners with hotels and booking platforms to integrate this service seamlessly into the booking flow. They also touch on the increased demand for travel insurance post-COVID, [...]
Navigating new legislation: How California Senate Bill 644 and Assembly Bill 537 impact hoteliers
If there’s one thing we have come to expect in hospitality, it’s change. And, change is coming this summer with the introduction of two new laws in California: California Senate Bill 644 and California Assembly Bill 537. These legislations, effective from July 1, 2024, focus on cancellation policies and pricing transparency, respectively. Understanding and complying with these laws is crucial for hoteliers to avoid penalties and maintain a competitive edge. To help make it easy, [...]
Next level hotel loyalty programs: what we learned at NAVIGATE
Pop quiz time! What do TikTok, Instagram, and Snapchat have to do with hotel loyalty programs? Ready to be surprised? The answer is instant gratification. Globally, people are craving instant gratification. They seek it from their social channels — and hotel loyalty programs. Your guests want personalized and instant loyalty perks rather than a blanket points-based loyalty program. Here are some numbers. According to the 2023 McKinsey Report on Travel Loyalty, members of travel loyalty [...]
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue Lifetime revenue $3M achieved in 10 months Average room revenue $19K per campaign Average open rate 35% per campaign Tactically, Revinate enables us to drive revenue by rapidly rolling out direct booking promotions. Strategically, Revinate allows us to make data-driven decisions, [...]
Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue
Customer stories Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing, Revinate Guest Feedback, Revinate Ivy REGION: North America Goal Drive direct bookings Strategy Personalization, segmentation, and direct booking incentives Results $13M in lifetime direct revenue within a year of launch [...]
Your commercial strategy as an evolution and not a revolution
The Hotel Moment podcast — episode 85 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Jennifer Hill, VP of Commercial Strategy at Kalibri Labs, make a case for why the hospitality industry needs to treat commercial strategy as an ongoing pursuit, rather than a giant numbers game with a rush to generate revenue. Hill offers a fresh perspective for hoteliers on how to rally each of [...]

