Featured articles
Guests define what luxury means today
Hotel Moment WITH KAREN STEPHENS Episode 96 In this week’s episode of the Hotel Moment podcast, Shannon Knapp, President and CEO of The Leading Hotels of the World, joins Karen Stephens, Revinate CMO, to offer a comprehensive perspective on what goes into creating a luxury experience and why that experience means nothing without the right technology and staff that knows how to use it. Shannon also provides historical context [...]
Start early: How to have an intentional budget season
Hotel Moment WITH KAREN STEPHENS Episode 95 In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as early as May or June, and how he’s seen sales and marketing departments align and collaborate with greater speed and [...]
4 tips for building a modern loyalty program
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]
Recast: Build intelligent operations and let data drive direct bookings
Hotel Moment WITH KAREN STEPHENS Episode 94 In this week’s episode of the Hotel Moment podcast, we’re re-sharing a favorite episode with Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels, that first aired last year. Karen Stephens, then-Revinate CRO, and Patrick advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for guest [...]
Top EMEA hotel email campaigns of 2024 (so far)
In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it's become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or cultural experiences, turning emails into immersive journeys. These stories create emotional connections, making the emails memorable and impactful. This blog highlights EMEA hotel campaigns that excel in storytelling, showcasing how emails can move beyond transactions to build lasting [...]
Mastering conversions: Crafting an omnichannel booking journey
Hotel Moment WITH KAREN STEPHENS Episode 93 In this episode of the Hotel Moment podcast, Jason Pirock, Head of Marketing at Springboard Hospitality and Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd., investigate how a Customer Data Platform turns guest interactions into conversions on every channel — web, email, text, and voice. Jason explains why nurturing guest relationships becomes second nature with a CDP by enabling guest data application [...]

