Featured articles
Connecting the data dots for an email channel powerhouse
Hotel Moment WITH KAREN STEPHENS Episode 91 In this episode of the Hotel Moment podcast, Renee Murrieta, Founder of Show.Tell, joins podcast host and Revinate CMO Karen Stephens to unpack her toolkit for building an email channel that both delivers impressive metrics and helps your hotel to learn from the data-driven practices that make it run. Renee also explains her “duplication and inclusion” strategy for getting the right message in [...]
Meet your host — talking Total RevPAR, NOI, the voice channel, and budget season
Hotel Moment WITH KAREN STEPHENS Episode 90 In this episode of the Hotel Moment podcast, your host of two years, Revinate CMO Karen Stephens, is making her formal introduction to all our listeners. Karen walks through a bit of her journey in the hospitality sector, highlighting the technological innovation she’s witnessed at Revinate and across the industry. You’ll also hear first-hand insight from Karen and previous podcast guests about key [...]
“Dis-loyalty” — Ennismore’s unconventional approach to guest loyalty
Hotel Moment WITH KAREN STEPHENS Episode 89 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, is joined by Carlo Del Mistro, Chief Digital Officer at Ennismore, to introduce a loyalty program that breaks tradition. Mistro gives a sneak peek into how the “Dis-loyalty” program works by encouraging guests to visit properties in the company's entire portfolio, and how data is the key to attracting and retaining [...]
How CDPs encourage direct bookings to boost a hotel’s NOI
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]
Is NOI the only thing that matters?
Hotel Moment WITH KAREN STEPHENS Episode 88 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Joe Pettigrew, Chief Commercial Officer at EOS Hospitality, reveal an industry truth that a hotel’s NOI should be the number one priority for revenue maximization. Pettigrew shares an honest perspective on commercial strategy — explaining that loyalty percentages, direct booking percentages, social media followers, email open rates, all mean [...]
How well are you coaching your hotel teams?
Hotel Moment WITH KAREN STEPHENS Episode 87 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and JC Thompson, Founder and CEO of Pursuance, step into the world of performance coaching — exploring what it means to be a good coach for your hotel staff, especially for reservations departments. Thompson describes the pitfalls of traditional performance coaching methods on staff morale juxtaposed with performance coaching that [...]

