Featured articles
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste? In order to get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you. Because the marketing funnel isn’t like fishing. You’re not casting a line into the deepest waters of your target audience in the hopes that [...]
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, we have three examples from real hoteliers to inspire you. [...]
Successful outbound strategies to maximize direct revenue
Hotel Moment WITH KAREN STEPHENS Episode 99 In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive. Revinators Brent Sanders, Sr. Customer Education Specialist, and Brian Stinemetz, Client Success Manager, dive into the fundamentals of successful outbound strategies that can increase your hotel’s profits. They outline the power of the voice channel and how to reduce abandonment rates. [...]
Get granular with your data and future-proof your marketing with a Customer Data Platform
Hotel Moment WITH KAREN STEPHENS Episode 98 In this latest episode of Hotel Moment, Karen Stephens sits down with Adam Mogelonsky, a Partner at Hotel Mogel Consulting Ltd. Adam delves into the pivotal role of Customer Data Platforms (CDPs) in revolutionizing hotel tech ecosystems, offering insights on how these tools streamline operations and enhance guest experiences. Discover how high-quality data can drive personalized marketing, improve email campaigns, and create [...]
4 questions to ask yourself when adopting new hotel technology
The train has left the station. Are you on it? Innovation in the technology space is happening faster than the industry ever expected. The pace of innovation is like that of a high-speed train. “The technology revolution is here. It's moving. Better get on board because it's more like a high-speed rail train if you don't get on board,” says Robbert Manussen, Area Director at IHG Taiwan, on the Hotel Moment podcast. Technology adoption can [...]
Hospitality is like building bridges — you need the right tools
Hotel Moment WITH KAREN STEPHENS Episode 97 In this week’s episode of the Hotel Moment podcast, Robbert Manussen, Area General Manager Taiwan at IHG Hotels & Resorts, joins Karen Stephens, Revinate CMO, to share how he’s used technology to connect cultures and help hoteliers across three continents stay relevant in their respective markets. Robbert explains that facilitating a cohesive guest experience is like building bridges between guests and hotel teams, [...]

