Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Meet your host — talking Total RevPAR, NOI, the voice channel, and budget season

Hotel Moment WITH KAREN STEPHENS Episode 90 In this episode of the Hotel Moment podcast, your host of two years, Revinate CMO Karen Stephens, is making her formal introduction to all our listeners. Karen walks through a bit of her journey in the hospitality sector, highlighting the technological innovation she’s witnessed at Revinate and across the industry. You’ll also hear first-hand insight from Karen and previous podcast guests about key [...]

“Dis-loyalty” — Ennismore’s unconventional approach to guest loyalty

Hotel Moment WITH KAREN STEPHENS Episode 89 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, is joined by Carlo Del Mistro, Chief Digital Officer at Ennismore, to introduce a loyalty program that breaks tradition. Mistro gives a sneak peek into how the “Dis-loyalty” program works by encouraging guests to visit properties in the company's entire portfolio, and how data is the key to attracting and retaining [...]

How CDPs encourage direct bookings to boost a hotel’s NOI

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]

Is NOI the only thing that matters?

Hotel Moment WITH KAREN STEPHENS Episode 88 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Joe Pettigrew, Chief Commercial Officer at EOS Hospitality, reveal an industry truth that a hotel’s NOI should be the number one priority for revenue maximization. Pettigrew shares an honest perspective on commercial strategy — explaining that loyalty percentages, direct booking percentages, social media followers, email open rates, all mean [...]

How well are you coaching your hotel teams?

Hotel Moment WITH KAREN STEPHENS Episode 87 In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and JC Thompson, Founder and CEO of Pursuance, step into the world of performance coaching — exploring what it means to be a good coach for your hotel staff, especially for reservations departments. Thompson describes the pitfalls of traditional performance coaching methods on staff morale juxtaposed with performance coaching that [...]