Featured articles
How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings
How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings Goal Increase efficiencies and return on advertising spend (ROAS). Strategy Use advanced segmentation across all campaigns. Results 22:1 return on advertising spend (120% improvement). We were excited to see the positive impact of the Adoro Platform being used in [...]
How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India
How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India Goal Generate direct revenue through email marketing. Strategy Thoughtful segmentation and personalization across email marketing. Results Above-average open and click-through rates of 38% and 3%. Through continuous optimization, the hotel’s 2023 campaigns achieved above-average open and click-through rates of 38% [...]
Hospitality benchmarks for database health in 2024
Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that can reveal the health of your database and whether it’s spiking a fever. Database health is important to the success of your hotel’s business. It’s why 75% of organizations believe data management is important [...]
How Grupo Brisas increased their direct channel revenue 30% YOY
How Grupo Brisas increased their direct channel revenue 30% YOY Goal Drive direct revenue. Strategy Focus on direct booking channels. Results 30% increase in direct channel revenue YOY. Revinate is an incredibly powerful revenue generation solution. Luis Estrada Digital Marketing Manager, Grupo Brisas The brand Grupo Brisas is a collection [...]
Keep the spark alive in your guest relationships
The Hotel Moment podcast — episode 77 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Brian Murphy, Group CRM Executive of Cliste Hospitality, reveal what keeps the fire going between hotelier and guest: reliable, personalized, and quick communication. Murphy breaks down the misconceptions around the influence of technology on guest communication, but also why there’s no replacement for the “human touch” element of the guest [...]
Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]

