Featured articles
How bringing together guest data launched 1834 Hotels’ marketing transformation
How bringing together guest data launched 1834 Hotels’ marketing transformation Goal Compete against OTAs. Strategy Leverage guest data in email campaigns. Results YOY increase in direct booking revenue. With Revinate, we can finally control the booking journey and drive direct revenue by leveraging our data and marketing directly to our customers. Amy Martin-Smith Business [...]
6 Lunar New Year campaign examples you need to see
Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns. But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what promotions should you include in your emails? If you need some inspiration, we’re here to help. Take a look at [...]
How to make every guest touchpoint count and lead guest experiences with trust
The Hotel Moment podcast — episode 75 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Andrew Ladd, VP of Marketing at Noble Hotels & Resorts, go below the surface to discuss what it means to gain the trust of guests. Hoteliers are at a huge advantage when it comes to leveraging technology to gather data to better understand their guests, but Ladd reminds us that [...]
Revamping success: How the Quay Hotel and Spa boosted direct channel revenue with Revinate
Revamping success: How the Quay Hotel and Spa boosted direct channel revenue with Revinate Goal Drive direct bookings and take control of their email marketing. Strategy Focus email campaigns on guest experience and use smart segmentation. Results Increased average revenue per email campaign, along with an impressive ROI. Revinate allows us to create relationships with [...]
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024
New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues to be a top — if not the top — marketing channel. Email marketing is stable, controllable, and affordable. Moreover, everyone has an email address. The last thing we want is to threaten this direct access [...]
Revinate boosts Hyatt Regency Lost Pines Resort and Spa’s revenue and personalizes service
Revinate boosts Hyatt Regency Lost Pines Resort and Spa’s revenue and personalizes service Goal Increase transient guest revenue. Strategy Develop a high-performing, guest-focused voice team. Results Along with increased guest satisfaction scores, the average room revenue per booked call increased by 72%, and the conversion rate is up by +106%. Revinate has supported our goal [...]