Featured articles
Build intelligent operations and let data drive direct bookings
The Hotel Moment podcast — episode 71 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Patrick Norton, VP of Sales and Marketing at Brittain Resorts & Hotels, discuss how building guest profiles is a journey — a journey hoteliers need to take if they want to reduce their reliance on OTAs and stay competitive. Norton also champions data-driven tech stacks, explaining why they not only [...]
Legacy Vacation Resorts and Revinate: A partnership for direct booking dominance
Legacy Vacation Resorts and Revinate: A partnership for direct booking dominance Goal Grow direct bookings to compete against OTAs Strategy Leverage first-party data Results $13K in direct revenue per email campaign on average Revinate provides the data, insights, and marketing capabilities we need to drive direct bookings and personalize the guest experience. Since implementing Revinate, [...]
Hotel marketing tips for Black Friday and Cyber Monday
Black Friday is the biggest shopping weekend of the year — and the hospitality brands that prepare early are seeing the biggest wins. Black Friday/Cyber Monday (BFCM) weekend has become a prime opportunity for hoteliers to boost direct bookings, strengthen loyalty, and fill their Q1 calendar before the year ends. In 2024, Black Friday spending topped $10.8 billion, and Travel Tuesday is quickly becoming one of the top booking days of the year. This playbook [...]
Approachable luxury without losing touch with guests
The Hotel Moment podcast — episode 70 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Shawn Jereb, Senior VP of Revenue Management & Distribution at Montage International, take a step back and evaluate how to promote premier, first-rate experiences that keep guests feeling connected to the brand. Jereb offers ways any hotelier can take action — whether that’s accommodating and supporting preferences, or applying technology [...]
5 tested examples to recover lost revenue from hotel website and cart abandonment
Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]
What is zero-party data? An overview (and a hot take) for hoteliers
Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]

