Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Build intelligent operations and let data drive direct bookings

The Hotel Moment podcast — episode 71 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Patrick Norton, VP of Sales and Marketing at Brittain Resorts & Hotels, discuss how building guest profiles is a journey — a journey hoteliers need to take if they want to reduce their reliance on OTAs and stay competitive. Norton also champions data-driven tech stacks, explaining why they not only [...]

Legacy Vacation Resorts and Revinate: A partnership for direct booking dominance

Legacy Vacation Resorts and Revinate: A partnership for direct booking dominance Goal Grow direct bookings to compete against OTAs Strategy Leverage first-party data Results $13K in direct revenue per email campaign on average Revinate provides the data, insights, and marketing capabilities we need to drive direct bookings and personalize the guest experience. Since implementing Revinate, [...]

Hotel marketing tips for Black Friday and Cyber Monday

Black Friday is the biggest shopping weekend of the year — and the hospitality brands that prepare early are seeing the biggest wins. Black Friday/Cyber Monday (BFCM) weekend has become a prime opportunity for hoteliers to boost direct bookings, strengthen loyalty, and fill their Q1 calendar before the year ends. In 2024, Black Friday spending topped $10.8 billion, and Travel Tuesday is quickly becoming one of the top booking days of the year. This playbook [...]

By |November 7, 2023|Categories: Blog|Tags: |

Approachable luxury without losing touch with guests

The Hotel Moment podcast — episode 70 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Shawn Jereb, Senior VP of Revenue Management & Distribution at Montage International, take a step back and evaluate how to promote premier, first-rate experiences that keep guests feeling connected to the brand. Jereb offers ways any hotelier can take action — whether that’s accommodating and supporting preferences, or applying technology [...]

5 tested examples to recover lost revenue from hotel website and cart abandonment

Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]

By |October 26, 2023|Categories: Blog|Tags: |

What is zero-party data? An overview (and a hot take) for hoteliers

Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]