Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Revinate office hours for IHG hoteliers
Office hours for IHG hoteliers With office hours, you set the agenda. Don’t have time to stay the full session? No problem! Feel free to drop in and out. Office hours will not be recorded for distribution after the session. Questions will be answered on a first-come, first-served basis. Upcoming Office Hours: Topic: IHG Asia - Revinate Office Hours Time: Dec 10, 2025 11:00 AM Singapore Register now [...]
The power of hotel remarketing: Bringing guests back to book
A classic hotel remarketing challenge: Say a potential guest lands on your hotel website and spends a solid 15 minutes browsing around. They check out your rooms, compare rates, maybe even eye that premium suite. They get all the way to adding it to their cart, punch in their travel dates, and then … poof. Gone. Browser closed. Revenue vanished into thin air. If this sounds painfully familiar, you’re not alone. Here's the brutal truth: [...]
Real hoteliers, real results: How properties around the world are turning cart abandonment into profit
Last week’s cart abandonment recovery playbook outlined strategies that you could deploy at your properties. But as any hotelier will tell you, there's a difference between theory and reality — especially when you're trying to hit your targets as quickly as possible. Or, you're trying to convince the owners that a new initiative is worth the investment. That's why the real success stories from properties that have implemented these strategies matter so much. The results [...]
Hotel cart abandonment recovery: The multi-channel playbook
Hotel cart abandonment recovery isn't just about recapturing lost revenue — it's about creating moments of connection with your guests that ultimately bring them back to book direct with you. Consider this scenario: A guest is booking a long weekend at your property on her phone when her Wi-Fi glitches — at the exact moment she reaches the payment screen. The page spins, she becomes distracted with something else that grabs her attention, and she [...]
Hospitality call center: Your new direct booking superpower
A leisure traveler discovers your property while browsing online. She has some specific questions about connecting rooms and proximity options for a family reunion she’s planning. So, instead of booking through an online travel agency (OTA), she calls your hotel directly. Thanks to your hospitality call center, her call is answered promptly by a knowledgeable agent who accesses real-time inventory and customer data. The agent can see the caller’s previous stay history from your integrated [...]
Why your hotel needs an abandoned cart campaign
There they go. Wave goodbye to your guests walking right out of the digital door. Now, wait just a second. You don’t have to let that door slam in your face because prospective guests are never truly “gone.” You have the superpower to bring them right back to your booking engine and secure a stay. There’s lost revenue sitting in limbo that’s yours to claim. With what you ask? With a well-timed, well-crafted, abandoned cart [...]