Featured articles
How to write lead nurture emails that actually convert
There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book. This is when you can turn to the power of lead nurture emails. Lead nurture emails are tailored (but automated!) messages that perform a strategic dance of engagement and connection via [...]
Three ways the CPO of Revinate reinforces company culture
In the media Three ways the CPO of Revinate reinforces company culture Your Content Goes Here At Revinate, we're proud to facilitate a culture of openness — nurturing employees with continuous feedback and providing opportunities to develop leadership. We're here to champion learning and support our teams through every challenge. Kelly Buchanan, Revinate's Chief People Officer, helps solidify and feed our company culture even when most of our employees [...]
What is first-party data and why is it important for hoteliers?
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data. But what is first-party data? What makes it different from other types of data and why [...]
A comprehensive guide to the hotel customer data platform
At the risk of stating the obvious, hoteliers are in business to make money. But the foundation of the business is offering your guests a positive experience in exchange. A significant portion of your efforts to bring in more revenue hinge on understanding what your guests are looking for and finding the most efficient way to offer it to them. Likewise, all of the tools and technology you bring in to help you run your [...]
How Revinate fosters a people-first culture: Interview with CPO Kelly Buchanan
Revination How Revinate fosters a people-first culture: Interview with CPO Kelly Buchanan "Every employee is constantly choosing to work for a company. It's essential to make the workplace a place where people want to be." That’s a key part of the outlook from Kelly Buchanan, Revinate’s Chief People Officer. She explained more about her approach to company culture in a recent interview with Aaron Levy, host of [...]
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP? Enter the hotel Customer Data Platform (CDP). A hotel CDP is like a super-smart concierge that connects [...]