Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

5 advanced marketing strategies for hotels to drive direct channel revenue

Webinars — The Hotel Moment Deep Dive Aggregating and curating cross-property guest data to orchestrate customer journeys Watch now Meet your hosts Aylin Calp, Senior Customer Success Manager, Revinate Watch the recording What you'll learn Drive more direct bookings using smart segmentation and target guests across your portfolio. Use advanced marketing features [...]

By |September 27, 2022|Categories: Webinars|

Travel insights and trends with McKinsey

Webinars — The Hotel Moment Deep Dive The 5 hottest travel trends driving recovery and promoting growth for the hospitality industry this year. Plus, learn how to better leverage your guest data through segmentation and personalization so you're better prepared to capture demand and drive revenue during these busy months ahead. Watch now Meet your hosts Ryan Mann, Partner, McKinsey & Company [...]

By |September 27, 2022|Categories: Webinars|

Drive direct bookings with Google

Webinars — The Hotel Moment Deep Dive Drive direct bookings with Google’s tools and products. Watch now Meet your hosts Cliff Galitz, Google Travel Business Development John Gottfried, Customer Success Manager, Revinate Watch the recording What you'll learn Stand out to potential guests by following these best practices. List your [...]

By |September 27, 2022|Categories: Webinars|

Maximize your email deliverability and email engagement in 2022

Webinars — The Hotel Moment Deep Dive Discover some best practices and top strategies for better email delivery and higher engagement. Watch now Meet your hosts Aylin Calp, Customer Success Manager, Revinate Watch the recording What you'll learn Segmentation best practices (with customer examples!): Learn to segment your database for optimal conversions. [...]

By |September 27, 2022|Categories: Webinars|

5 winning marketing strategies to drive revenue this summer

Webinars — The Hotel Moment Deep Dive Find out how hoteliers are using their data in unique ways to drive growth, while conquering staffing issues, increased cancellations, data legislation, and more. Watch now Meet your hosts Anisha Yadav, VP, Customer Marketing, Revinate Lindsay Bodnar, Senior Customer Success Manager, Revinate Watch the recording What [...]

By |September 27, 2022|Categories: Webinars|