Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Guest relations: using digital tools to improve guest relationships & drive direct bookings

Webinars — The Hotel Moment Deep Dive Join Revinate's Director of Business Development, Patrick Oldenburg, Hotelchamp's Key Account Manager, Helen Skiba, and SIDE Design Hamburg Hotel's General Manager, Alex Obertop, for a lively session discussing "Guest relations: Using digital tools to improve guest relationships & drive direct bookings." Watch now Meet your hosts Patrick Oldenburg Director of Business Development, Revinate Helen [...]

By |September 26, 2022|Categories: Webinars|Tags: |

Reservation makers: keeping your brand voice alive in the reservations process

Webinars — The Hotel Moment Deep Dive Join our Senior Solutions Strategist, Courtney Witherspoon, alongside 2 of our power users as they discuss transforming order takers into reservation makers while keeping your brand voice at the forefront. In this session, we’ll dive into the reservation sales strategies that work to turn lookers into bookers, and cover coaching strategies that’ll help your agents maintain your brand. Watch now [...]

By |September 26, 2022|Categories: Webinars|Tags: |

Budget season from a hotelier’s perspective

The Hotel Moment podcast — episode 43 Episode #43 is all about budget season! This week on the Hotel Moment podcast, Revinate’s CRO, Karen Stephens, and Johnathan Capps, CRO at Charlestowne Hotels, are providing insights into how your budget relates to your compset. They also share tips on evaluating the market to make data-driven decisions. Tune in to find out why tech adoption is key for your budget. [...]

By |September 25, 2022|Categories: Hotel Moment Podcast|

Innovation and tech adoption in hospitality

The Hotel Moment podcast — episode 42 This week on the Hotel Moment podcast, Revinate’s CRO, Karen Stephens, and Fabricio Titiro, Director of Product Management at Oracle, are exploring what product innovation means for the guest experience. You’ll find out how to weigh the risks and when to get ahead when it comes to technology adoption. Listen in to find out how to prepare your hotel for the future with technology that [...]

By |September 23, 2022|Categories: Hotel Moment Podcast|

Labor trends, flexible scheduling, and creative staffing solutions

The Hotel Moment podcast — episode 41 Listen as Karen Stephens, Chief Revenue Officer at Revinate, and Peter Ricci, Clinical Associate Professor and Director, Hospitality & Tourism Management Program at Florida Atlantic University, identify strategies you can implement in your hotel to support your staff and foster guest loyalty. Now Playing Media Quote | PNG [...]

By |September 23, 2022|Categories: Hotel Moment Podcast|