Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Outbound strategies to drive revenue and enhance guest experience

Webinars — The Hotel Moment Deep Dive Empower your reservation sales teams to work in harmony with marketing to drive more direct booking revenue and enhance the guest experience. Watch now Meet your hosts Brent Sanders, Customer Education Specialist, Revinate John Gottfried, Customer Success Manager, Revinate Dean Blackburn, Director of Resort Development, French Lick Resort [...]

By |September 27, 2022|Categories: Webinars|

How to meet and exceed privacy regulation standards in 2022

Webinars — The Hotel Moment Deep Dive A guide to handling guest subscription status management and data protection. Watch now Meet your hosts Beatrice Hahn, Customer Success Manager, EMEA Region, Revinate Watch the recording What you'll learn The pillars of General Data Protection Regulation (GDPR): Learn what this means for your email marketing and how [...]

By |September 27, 2022|Categories: Webinars|Tags: , |

5 advanced marketing strategies for hotels to drive direct channel revenue

Webinars — The Hotel Moment Deep Dive Aggregating and curating cross-property guest data to orchestrate customer journeys Watch now Meet your hosts Aylin Calp, Senior Customer Success Manager, Revinate Watch the recording What you'll learn Drive more direct bookings using smart segmentation and target guests across your portfolio. Use advanced marketing features [...]

By |September 27, 2022|Categories: Webinars|

Travel insights and trends with McKinsey

Webinars — The Hotel Moment Deep Dive The 5 hottest travel trends driving recovery and promoting growth for the hospitality industry this year. Plus, learn how to better leverage your guest data through segmentation and personalization so you're better prepared to capture demand and drive revenue during these busy months ahead. Watch now Meet your hosts Ryan Mann, Partner, McKinsey & Company [...]

By |September 27, 2022|Categories: Webinars|

Drive direct bookings with Google

Webinars — The Hotel Moment Deep Dive Drive direct bookings with Google’s tools and products. Watch now Meet your hosts Cliff Galitz, Google Travel Business Development John Gottfried, Customer Success Manager, Revinate Watch the recording What you'll learn Stand out to potential guests by following these best practices. List your [...]

By |September 27, 2022|Categories: Webinars|

Maximize your email deliverability and email engagement in 2022

Webinars — The Hotel Moment Deep Dive Discover some best practices and top strategies for better email delivery and higher engagement. Watch now Meet your hosts Aylin Calp, Customer Success Manager, Revinate Watch the recording What you'll learn Segmentation best practices (with customer examples!): Learn to segment your database for optimal conversions. [...]

By |September 27, 2022|Categories: Webinars|