Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Upsells: What Hotels Need to Know
As the legend goes, when McDonalds began asking customers if they wanted fries with their burgers in the 70's, their sales spiked. In fact, they were able to get nearly half of their customers to add fries with that simple question. Why is the sales technique, known as upselling, so effective? Upselling, or persuading customers to purchase a more expensive, upgraded, or premium version after they have made a purchase decision, works because customers have [...]
2020 Revenue Upsells
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 8, Revenue Upsells You can download the full 2020 Benchmark Report for free here. Upsells are common in our [...]
2020 Email Clients & Devices
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 9, Email Clients & Devices. You can download the full 2020 Benchmark Report for free here. No email strategy [...]
2020 Campaign Performance
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 3, a Campaign Performance. You can download the full 2020 Benchmark Report for free here. As a hotelier, you [...]
Hotel marketing strategy: COVID friendly email subject lines
In last week’s blog post, we talked about how email marketing can help you boost your revenue and win back bookings from OTAs. As hoteliers turn their attention to recovering from a very challenging year, doing more with less is going to be increasingly important. For this reason, everything that hoteliers spend their time working on needs to count, from placing ads to creating new partnerships to responding to online reviews. In this blog post, [...]
How email marketing can help boost your revenue
In a blog post last week, we shared why hotels should be shifting their focus away from OTAs and towards driving direct bookings. With today’s travelers looking for flexibility and safety, hoteliers have a huge opportunity as the world slowly emerges from lockdown to capture market share from the powerful OTAs. In this blog post, we share how hotel email marketing can help boost your revenue. Before we get into the ‘how’, let’s talk about [...]