Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Are you losing revenue to shopping cart abandonment?

We’ve all been there. You’re shopping online, you add something to your cart. Right before you check out, that friend you’ve been playing phone tag with for a month calls, so you answer. That precious item in your cart is left stranded, off to the island of misfit checkouts, doomed to a life in purchase purgatory. Like it or not, you’ve just committed shopping cart abandonment. Not to worry, you’re far from alone. Shopping cart [...]

By |June 13, 2022|Categories: Blog|Tags: |

RezForce and what the future holds for travel

Is your reservations team ready for the spike in calls? After a rollercoaster ride that saw spikes in cancellation calls and then times with reduced or no call volume, travel is back in full swing and consequently so are call volumes. When we say up, we mean it. Revinate’s contact center service, RezForce, has recorded over $272 million in bookings for our clients since the beginning of 2021 when the travel restarted. Quantity and quality are teaming [...]

By |June 2, 2022|Categories: Blog|Tags: , |

Why you should have a text messaging solution for your casino — and how to find the right one in 2022

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Casinos operate in a highly competitive world. Every guest counts. Every dollar counts as well.  Text messaging solutions, sometimes called digital concierges, in casinos are at times the [...]

How to get started with a text messaging solution for your hotel

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. As we emerge from the pandemic, hotels around the world are turning to technology to attract guests and deal with the ongoing staffing crisis. One technology that is [...]

Why hotels and casinos are doubling down on centralized guest services

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Delivering exceptional guest services is a top priority for all of us in the hospitality industry. How can we utilize centralized guest services to get us there? Meet [...]