Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Saudi Arabia’s New Personal Data Protection Law
Following a series of global data protection laws, Saudi Arabia approved the Personal Data Protection Law (PDPL) in September 2021. The law will go into effect March 23rd, 2022, giving data controllers a transition period to achieve compliance. According to the Saudi Data & Artificial Intelligence Authority (SDAIA) (who has been designated the authority responsible for supervising and enforcing implementation of the law), PDPL is intended to ensure the privacy of personal data,regulate data sharing [...]
Top three ways that Revinate customers leverage clean guest data
Recently, we conducted a poll on LinkedIn about data. Specifically, we asked hoteliers how they felt about the cleanliness of their guest data. Fifty percent of respondents were “ashamed” of the condition of their hotel’s data, while only twenty four percent were “proud.” Given our conversations with hoteliers and the frustrations we often hear, we're not surprised that the majority of hoteliers aren't happy with the cleanliness of their guest data. To address this pervasive [...]
How Technology Can Ease Staffing Challenges
Previously, we shared five ways to keep service levels high at hotels during the labor shortage. Let’s keep talking about doing more with less, but focus on technology and how it can keep your hotel humming, despite fewer resources. Every software company will promise you the moon and stars, but there are two main qualities to look for to ease demands on your staff: Ease of use and automation. Why Hospitality Software Isn’t Always Easy [...]
5 Ways to Keep Service Levels High When Understaffed
Out of the frying pan and into the fire. Just as hoteliers are beginning to see bookings rebound, a new challenge arises: Staffing the hotel. Finding and keeping staff is proving to be this year’s monstrous challenge. And, no one is immune. A survey we commissioned in September 2021 reveals that 94.5% of surveyed hotels worldwide are struggling with staffing. In fact, the Bureau of Labor Statistics reported that as of early June, there were [...]
China’s new personal data privacy law
A new law has been passed by China’s National People’s Congress regarding user data privacy. The law, called the Personal Information Protection Law (PIPL), will be implemented starting November 1st, 2021 without a transition period. The law pertains to the data of Chinese citizens with its core requirements closely resembling those of the General Data Protection Regulation (GDPR) that was passed into European Union Law a few years ago. Much like GDPR, this new law [...]
Top 4 ways Revenue Managers can drive last minute business
Booking windows are shrinking. We first noticed this trend a few years ago and released data to show that 48 percent of reservations made in 2018 were 'last minute', or booked within a week of check-in. In addition, in 2018 only 13 percent of reservations were booked more than 60 days in advance. A few years later, the window continues to shrink. According to TravelPulse, Priceline’s data found that more than 76 percent of flight [...]