Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Segment Emails to Increase Guest Loyalty & Retention
Before joining Revinate, I worked as a Sales Manager at a luxury hotel, I was there when Covid hit the world, and the industry. I learned the importance of change and flexibility during that time. I had always thought of myself and my colleagues as flexible, the type who embraced changes and thought outside the box. But this was on a whole different level. Working with Staffing Shortages Suddenly, we all had multiple jobs in [...]
Email Design Trends For 2022
2021 ushered in a new era of how we interact with our customers and prospects. Email design leant itself toward visual storytelling, emotional messaging, calming muted colors and (surprise) open spacing. 2021 saw the birth of “dark mode” as we spent more time in front of our screens. These design elements brought peace and calm into an otherwise hectic inbox. While most of these elements are here to stay for a bit, what other trends [...]
Saudi Arabia’s New Personal Data Protection Law
Following a series of global data protection laws, Saudi Arabia approved the Personal Data Protection Law (PDPL) in September 2021. The law will go into effect March 23rd, 2022, giving data controllers a transition period to achieve compliance. According to the Saudi Data & Artificial Intelligence Authority (SDAIA) (who has been designated the authority responsible for supervising and enforcing implementation of the law), PDPL is intended to ensure the privacy of personal data,regulate data sharing [...]
Top three ways that Revinate customers leverage clean guest data
The majority of hoteliers aren't happy with the cleanliness of their guest data. To address this pervasive issue, Revinate released a technology solution called Identity Resolution. Identity Resolution is a highly sophisticated and effective AI and machine learning-powered process that automatically cleanses, deduplicates, syntheses and merges your guest data so that you can finally get a true and accurate view of your guests. There are other hotel CRM vendors that claim to “clean data” as part [...]
5 Ways to Keep Service Levels High When Understaffed
Out of the frying pan and into the fire. Just as hoteliers are beginning to see bookings rebound, a new challenge arises: Staffing the hotel. Finding and keeping staff is proving to be this year’s monstrous challenge. And, no one is immune. A survey we commissioned in September 2021 reveals that 94.5% of surveyed hotels worldwide are struggling with staffing. In fact, the Bureau of Labor Statistics reported that as of early June, there were [...]
China’s new personal data privacy law
A new law has been passed by China’s National People’s Congress regarding user data privacy. The law, called the Personal Information Protection Law (PIPL), will be implemented starting November 1st, 2021 without a transition period. The law pertains to the data of Chinese citizens with its core requirements closely resembling those of the General Data Protection Regulation (GDPR) that was passed into European Union Law a few years ago. Much like GDPR, this new law [...]