Sanjana Chappalli

As you begin to plan your Covid-19 recovery, we know you might struggle with one big hurdle: fear of the unfamiliar. Starting from zero in uncharted territory is an overwhelming task. But there are ways to minimize ambiguity. We suggest breaking down your planning into bite-sized chunks so that you don’t let fear and uncertainty get in the way of developing a stellar plan. To help ground your thinking, we suggest you adopt these five key [...]

If we never hear the word ‘unprecedented’ again, we’ll all be happy. But the truth is that the pandemic has driven everyone, regardless of profession, to throw away the rule book and start fresh. Marketers, for example, will need to navigate all new challenges as they develop a strategy to capture demand when travel rebounds. An effective Covid-19 marketing plan will need to address the following four challenges: 1) Increased competition With hotels in each [...]

Capturing pent-up demand for travel is a matter of preparation and differentiation. Our new guide can help. Many hoteliers are beginning to see a path forward as they plan for recovery. Governments have begun to share their business reopening plans, allowing hotels to better understand the timing of events. Now, the work begins. To help hoteliers think through their marketing strategies as demand returns, we have developed the Covid-19 Recovery Guide: How to build a [...]

When your out of state guests finally walk through your doors again, you might notice that they’re a little more tired and stressed than before. If experts are correct, the entire travel experience is about to change as a result of Covid-19 and it’s not for the weak of heart.  Here are five predictions for air travel that could mean added stress for your guests. Say goodbye to the goodbye If you’re the .01% of [...]

With all of the uncertainty and anxiety that coronavirus has introduced into the world, many hospitality companies are taking extraordinary action to help their people and their communities. You don’t have to look further than their published corporate values to understand why.  Here are just a few examples from some of the largest hospitality brands: Hilton Hilton’s values are famously easy to remember, which is important when you have hundreds of thousands of employees that [...]

We’re noticing a subtle change in the tone of news articles about the coronavirus. Instead of the doom and gloom we have been seeing for the last nine weeks, we’re now starting to see signs of recovery. As an example, the May 8th New York Times article titled, “The First Signs of Travel Return?" looks at 10 top travel destinations and their timing for reopening. Even if it's click-bait, it got us excited. While some [...]