Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Subject Lines That Open
With forty-seven percent of email recipients opening an email based on subject line alone, it’s clear that you should focus your energy on becoming a subject lines master. To help, Darya Subotka, Revinates senior hospitality marketing strategist devotes an entire module in Revinate's email marketing certification course to the topic. So how do you create subject lines that get opened, especially when you’re limited to 4-5 words or 45 characters? Darya provides these seven tips: 1) [...]
The Newest Vacation Trend: The Workation
This morning, CNN reported that hotels are seeing a new trend in month-long stays, saying, “In the wake of Covid-19, travelers around the world are booking stays that last a month or even longer.” People are clearly tired of being cooped up at home and are looking to escape. Now that most people are working remotely, they can be stationed anywhere and are starting to take advantage of the freedom. According to a travel expert [...]
Building Guest Confidence: Making Hospitality Safe
This week, eCornell had a webinar about a topic that many hoteliers are thinking about as they begin to reopen: building guest confidence during Covid-19. To understand both the current state and what the industry must do as a whole to get back on track, eCornell put together an expert panel that included David Sherwin, Professor, Cornell School of Hotel Administration; Dr. Robert Corona, CEO, SUNY Upstate Medical University Hospital; Stacy Fischer-Rosenthal, President, Fischer Travel [...]
Hilton Launches New Program to Drive Events Business
This week, Hilton announced its new program Event Ready™ with CleanStay. The program aims to entice planners to book meetings and events by promising a higher standard of safety and flexibility. While Covid-19 continues to surge in the US and around the world, this program is a great example of a marketing-driven program that just might be the answer to getting small groups to meet in person again. Let’s break down what the program offers [...]
Five Changes to Travel to Keep in Mind as you Reopen Your Hotel
Every time we hear that a hotel is reopening, we breathe a small sign of relief. These last few months have been filled with uncertainty, financial hardship, stress and a longing for normalcy. Hotels reopening and people returning to travel signals that life is slowly starting to return to normal. As you begin to bring back your furloughed employees and unlock your doors for business, you will quickly notice that things are not what they [...]
Five actions that hoteliers can take to set themselves up for reopening success
When we began hearing about the emergence of Covid-19 in Wuhan, no one imagined that some hotels would still be closed in July. But, here we are. Many city hotels, in particular, remain shuttered while guests avoid crowded areas and opt for more open spaces. Sadly, a new report from The Wall Street Journal suggests 20 percent of New York's total hotel supply (about 250,000 rooms) could close permanently. But there are glimmers of hope [...]